الاستماع والقراءة

خطوة إلى عالم لا حدود له من القصص

  • اقرأ واستمع إلى ما تريده
  • أكثر من مليون عنوان
  • العناوين الحصرية + أصول القصة
  • 7 يوم تجربة مجانية، ثم 9.99$ يورو في الشهر
  • من السهل الإلغاء في أي وقت
جرب مجانا
Details page - Device banner - 894x1036

Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business

14 التقييمات

4

المدة
9H 15دقيقة
اللغة
اللغة الإنجليزية
Format
الفئة

تطوير الذات

Taking behavioral economics from the cocktail party to the boardroom, with dramatic results

Books like Predictably Irrational and Nudge have brought behavioral economics into the mainstream. But while we all marvel at how different-and weird-real people behave compared to the "rational actors" of traditional economics, in the end we go back to business as usual. After all, what do a few laboratory experiments have to do with making a buck?

As economist Kay-Yut Chen has shown, quite a bit. Chen started behavioral economics research at Hewlett-Packard, founding the first such "moneylab" at any company, let alone one in the Fortune 500. His groundbreaking research into human behavior has led to tangible results for HP. In fact, he has saved the company millions of dollars by showing how changing the right conditions can make people behave very differently.

Secrets of the Moneylab offers practical lessons being put to use right now at HP and other leading companies. It explains, for instance, how to: * Use incentives to influence employees, suppliers, and buyers. * Determine whom to trust, and how much. * Reduce the negative effects of irrational behavior by noticing patterns that don't seem logical-but are utterly predictable. * Overcome the human tendency to game the system. * Profit from motives beyond money.

Chen and science writer Marina Krakovsky reveal in plain English how to translate the counterintuitive findings of behavioral economics into concrete action steps for businesses of any size. Secrets of the Moneylab shows how tackling your real-world problems like a scientist can open up entirely new realms of possibility and profit.

© 2010 Ascent Audio (دفتر الصوت ): 9781596596917

تاريخ الإصدار

دفتر الصوت : 8 نوفمبر 2010

واستمتع آخرون أيضًا...

  1. Warren Buffett Speaks: Wit and Wisdom from the World's Greatest Investor Janet Lowe
  2. The 21 Success Secrets Self-Made Millionaires: How to Achieve Financial Independence Faster and Easier Than You Ever Thought Possible Brian Tracy
  3. Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue Jim F. Kukral
  4. The Law of Success: From the Master Mind to the Golden Rule (In Sixteen Lessons) Napoleon Hill
  5. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  6. Nudge: Improving Decisions About Health, Wealth, and Happiness Richard H. Thaler
  7. The Intelligent Investor Benjamin Graham
  8. The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home Dan Ariely
  9. The Little Book of Safe Money Jason Zweig
  10. Range: How Generalists Triumph in a Specialized World David Epstein
  11. Now, Build a Great Business: 7 Ways to Maximize Your Profits in Any Market Brian Tracy
  12. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets Nassim Nicholas Taleb
  13. Good to Great Jim Collins
  14. Bank On Yourself: The Life-Changing Secret to Growing and Protecting Your Financial Future Pamela Yellen
  15. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Scott Belsky
  16. Behavioral Economics: The Basics Philip Corr
  17. Make More Money Brian Tracy
  18. Crush It!: Why NOW Is the Time to Cash In on Your Passion Gary Vaynerchuk
  19. Predictably Irrational: The Hidden Forces that Shape Our Decisions Dan Ariely
  20. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  21. Success Habits: Proven Principles for Greater Wealth, Health, and Happiness Napoleon Hill
  22. Tao of Charlie Munger: A Compilation of Quotes from Berkshire Hathaway's Vice Chairman on Life, Business, and the Pursuit of Wealth With Commentary by David Clark David Clark
  23. 168 Hours: You Have More Time Than You Think Laura Vanderkam
  24. A Little History of Economics Niall Kishtainy
  25. Unshakeable: Your Financial Freedom Playbook Tony Robbins
  26. Small Change: Money Mishaps and How to Avoid Them Dan Ariely
  27. Awaken the Giant Within Tony Robbins
  28. The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy Jon Gordon
  29. The Richest Man in Babylon George Clason
  30. Noise Daniel Kahneman
  31. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life Mark Manson
  32. It's Not About the Money Bob Proctor
  33. Unlimited Power Tony Robbins
  34. Contagious: Why Things Catch On Jonah Berger
  35. The 48 Laws of Power Robert Greene
  36. Fast Profits in Hard Times: 10 Secret Strategies to Make You Rich in an Up or Down Economy Jordan E. Goodman
  37. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth T. Harv Eker
  38. The Secret Rhonda Byrne
  39. Family Financial Freedom: How to Balance Your Budget and Drive Away Debt Brian Tracy
  40. Never Split the Difference: Negotiating As If Your Life Depended On It Chris Voss
  1. A Country Doctor Sarah Orne Jewett
    2.8
  2. PMP Pro: Transform Your Exam Success with Game-Changing Secrets: "Elevate your PMP exam results! Dive into transformative audio lessons for peak performance on test day." Arden Blakewood
  3. Summary - I’m Still Here: Based On The Book By Austin Channing Brown Library Of Stories
    1
  4. Desconexión Digital: Meditaciones Guiadas para Calma y Claridad Refeser
  5. Summary - Emotional Intelligence 2.0.: Based On The Book By Travis Bradberry And Jean Greaves Fastbooks Publishing
  6. Nature’s Symphony of Serene Forest Cricket Sounds Mixed With Piano Rhythms For Deep Calm & Relaxation: Experience Soothing Nights for Restful Sleep & Mindfulness Using Enhanced BGM 8D Audio Cedar Skye
  7. Summary - Freakonomics: Based On The Book By Steven Levitt And Stephen Dubner Fastbooks Publishing
    4
  8. Django Unchained - The Ultimate Trivia Collection: From The Movie Directed By Quentin Tarantino Film Trivia Metaverse
  9. 100 Quotes About Inner Peace That Will Transform Your Life: Finding Serenity Amidst Life's Turmoil The Quotes Library
  10. GED Secrets: Elevate Your Success and Conquer the Exam Today: "Boost your GED prep! Unlock engaging audio lessons for ultimate exam success today!" Ronan Cade
  11. Extended Summary - Maybe You Should Talk To Someone: Based On The Book By Lori Gottlieb Quick Reading Library
  12. Extended Summary - Braving The Wilderness: Based On The Book By Brene Brown Quick Reading Library
    2
  13. Summary - Eat To Live: Based On The Book By Dr. Joel Fuhrman Fastbooks Publishing
  14. Summary - 1620 - A Critical Response To The 1619 Project: Based On The Book By Peter W. Wood Library Of Stories
  15. Summary - Everything Is F*Cked: Based On The Book By Mark Manson Fastbooks Publishing

دائمًا برفقة Storytel

  • أكثر من 200000 عنوان

  • وضع الأطفال (بيئة آمنة للأطفال)

  • تنزيل الكتب للوصول إليها دون الاتصال بالإنترنت

  • الإلغاء في أي وقت

الكتب الأكثر استماعًا

شهري

قصص لكل المناسبات.

9.99 $ / شهر
7 يومًا مجانًا
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن

سنويا

قصص لكل المناسبات.

83.88 $ /سنة
7 يومًا مجانًا
وفر 30%
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن

6 أشهر

قصص لكل المناسبات.

53.64 $ /6 أشهر
7 يومًا مجانًا
وفر 11%
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن