Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty2.5 4 5 Author: Laurence Vincent Narrator: Joe Geoffrey
Brand Real is a unique business strategy guide for making a brand's promise stand up at every customer touchpoint. Packed with proven, repeatable management practices, the audiobook shows you how to establish a sound, simple brand platform while avoiding the needless complexity that has tripped up many promising companies.
Author Larry Vincent presents cautionary tales from brands that have sputtered and failed, as well as instructive practices from brand giants such as Four Seasons, Apple, Google, Southwest Airlines, Flickr, and many others. With Brand Real you'll learn how to connect the outward-facing elements of your brand logos, advertising, imagery, communications directly to the core elements of business strategy, and forge a powerful and lasting connection with your customers.
More information about the audiobook:Publisher: Gildan Media
Length: 8H 1Min
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