Sample
A Branded World - Michael Levine

A Branded World

A Branded World

0.0 0 5 Author: Michael Levine Narrator: Lloyd James
As audiobook.
Branding is ultimately a way of differentiating your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.

But there’s much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it’s an effective way to communicate the story of your brand through media outlets that the public trusts.

Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Language: English Category: Economy & Business Translator:

More information about the audiobook:

Publisher: Blackstone Publishing
Published: 2005-06-26
Length: 10H 23Min
ISBN: 9781481599665
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