What the 2nd edition brings you: You support climate protection, receive compact information and checklists from experts (overview and press reviews in the book preview) as well as advice proven in practice, which leads step by step to success - also thanks to add-on.

Because who wants to convince customers of a service sustainably, does well to deal with the effect of his body language on other people. Unconsciously, potential customers notice very quickly if someone tries to persuade them or to talk them into something. The reason: conversation partners recognize lies and manipulation very precisely and thus quickly lose trust. However, if you are a sales or marketing expert and know how to use your gestures and facial expressions in a targeted manner, you can use them for your sales success and thus achieve the greatest possible profit.

We give you the best possible help on the topics of career, finance, management, personnel work and life assistance. For this purpose, we gather in each book the best experts in their field as authors - detailed biographies in the book - , who give a comprehensive overview of the topic and additionally offer you success planner workbooks in printed form.

Our guidebooks are aimed primarily at beginners. Readers who are looking for more in-depth information can get it for free as an add-on with individual content in German and English as desired. This concept is made possible by a particularly efficient, innovative digital process and Deep Learning, AI systems that use neural networks in translation.

Moreover, we give at least 5 percent of our proceeds from book sales to social and sustainable projects. For example, we endow scholarships or support innovative ideas as well as climate protection initiatives and in some cases also receive government funding for this. With our translations from German into English we improve the quality of neural machine learning and thus contribute to international understanding. You can find out more on the website of our Berufebilder Yourweb Institute.

Publisher Simone Janson is also a bestselling author as well as one of the 10 most important German bloggers according to the Blogger-Relevance-Index, furthermore she was a columnist and author of renowned media such as WELT, Wirtschaftswoche or ZEIT - more about her in Wikipedia.