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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

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4 التقييمات

4

المدة
12H 4دقيقة
اللغة
اللغة الإنجليزية
Format
الفئة

الإدارة والأعمال

Eating the Big Fish remains the only and definitive study on how challenger brands succeed in business. It has sold close to 50,000 copies and become enormously influential in the marketplace. This new edition will explore new brands, new challengers, new media, and changes to the environment since the original edition released in 1999.

© 2020 Ascent Audio (دفتر الصوت ): 9781663708458

تاريخ الإصدار

دفتر الصوت : 20 يوليو 2020

الوسوم

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