الاستماع والقراءة

خطوة إلى عالم لا حدود له من القصص

  • اقرأ واستمع إلى ما تريده
  • أكثر من مليون عنوان
  • العناوين الحصرية + أصول القصة
  • 7 يوم تجربة مجانية، ثم 9.99$ يورو في الشهر
  • من السهل الإلغاء في أي وقت
جرب مجانا
Details page - Device banner - 894x1036

Jobs To Be Done: A Roadmap for Customer-Centered Innovation

28 التقييمات

4

المدة
4H 52دقيقة
اللغة
اللغة الإنجليزية
Format
الفئة

الإدارة والأعمال

In a challenging economy filled with nimble competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. Only 1 in 100 new products are successful enough to cover development costs, and even fewer impact a company's growth trajectory. So how do you pinpoint the winning ideas that customers will love? Sifting through purchasing data for clues about what might sell or haphazardly brainstorming ideas are typical strategies. But Jobs to Be Done offers a far more precise and effective approach: determining the drivers of customer behavior--those functional and emotional goals that people want to achieve. Using the Jobs method, it becomes easy to see that people don't really need a 1/4-inch drill bit, but a 1/4-inch hole. They're not just buying ice cream, but also celebration, bonding, and indulgence. This simple shift in perspective opens up new insights about your customers and a wealth of hidden opportunities. Social media newcomer Snapchat, for example, used the Jobs process to capture the millennial demographic. By reducing functionality, the company satisfied its users' unmet need to document real life, in the moment, without filters and "like" buttons. Packed with similar examples from every industry, this complete innovation guide explains both foundational concepts and a detailed action plan developed by innovation expert Stephen Wunker and his team. From unlocking customer insights to ideation to iteration, you'll learn how to: * Figure out what customers really want, even if they can't express it * Sort out valuable insights from less useful customer data * Dig into the underlying "why" of consumer behavior, not just the "what" * Target unaddressed jobs to be done that have the power to disrupt * Identify key customer segments you didn't know existed * Develop solutions that work with ingrained habits, not against them * Use a Jobs-based lens to get a broader view of the competition * Generate better ideas in brainstorming sessions and vet your solutions * Sidestep common mistakes, such as engaging in "feature wars" * Spot emerging trends that are changing how customers will behave * Work customer insights into the design process * And much more Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success.

© 2016 Ascent Audio (دفتر الصوت ): 9781469005287

تاريخ الإصدار

دفتر الصوت : 7 نوفمبر 2016

واستمتع آخرون أيضًا...

  1. How To Win Friends And Influence People Dale Carnegie
  2. Radical Candor: How to Get What You Want by Saying What You Mean Kim Scott
  3. The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Dan Olsen
  4. Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation Tim Brown
  5. Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality Scott Belsky
  6. The Achievement Habit: Stop Wishing, Start Doing, and Take Command of Your Life Bernard Roth
  7. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers Ben Horowitz
  8. Noise Daniel Kahneman
  9. EMPOWERED: Ordinary People, Extraordinary Products Marty Cagan
  10. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
  11. Working Backwards: Insights, Stories, and Secrets from Inside Amazon Bill Carr
  12. Get Smart: How to Think and Act Like the Most Successful and Highest-Paid People in Every Field Brian Tracy
  13. No Excuses!: The Power of Self-Discipline: The Power of Self-Discipline; 21 Ways to Achieve Lasting Happiness and Success Brian Tracy
  14. HBR's 10 Must Reads on Strategy for Healthcare (featuring articles by Michael E. Porter and Thomas H. Lee, MD) W. Chan Kim
  15. The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth Amy C. Edmondson
  16. Escaping the Build Trap: How Effective Product Management Creates Real Value Melissa Perri
  17. Doing Agile Right: Transformation Without Chaos Darrell K. Rigby
  18. 13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success Amy Morin
  19. Leadership Strategy and Tactics: Learn to Lead Like a Navy SEAL, from the Bestselling Author of 'Extreme Ownership' and 'The Dichotomy of Leadership' Jocko Willink
  20. Insight: The Power of Self-Awareness in a Self-Deluded World Tasha Eurich
  21. Build: An Unorthodox Guide to Making Things Worth Making Tony Fadell
  22. The Effective Executive: The Definitive Guide to Getting the Right Things Done Peter F. Drucker
  23. The Compound Effect: Jumpstart Your Income, Your Life, Your Success Darren Hardy
  24. Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Braden Kowitz
  25. The Catalyst: How to Change Anyone's Mind Jonah Berger
  26. Nine Lies about Work: A Freethinking Leader's Guide to the Real World Marcus Buckingham
  27. What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
  28. Awaken the Giant Within Tony Robbins
  29. Influence, New and Expanded: The Psychology of Persuasion Robert B. Cialdini
  30. Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead Tony Saldanha
  31. Focus: The Hidden Driver of Excellence Daniel Goleman
  32. The 7 Habits of Highly Effective People Stephen R. Covey
  33. Good to Great Jim Collins
  34. The Secrets of Successful Selling Habits Zig Ziglar
  35. Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously Jeff Gothelf
  36. Competing Against Luck: The Story of Innovation and Customer Choice Karen Dillon
  37. The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rob Fitzpatrick
  38. Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are Seth Stephens-Davidowitz
  39. Nudge: The Final Edition Richard H. Thaler
  40. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
  41. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
  42. Your Next Five Moves: Master the Art of Business Strategy Patrick Bet-David
  43. Innovation By Design: How Any Organization Can Leverage Design Thinking to Produce Change, Drive New Ideas, and Deliver Meanigful Solutions Thomas Lockwood
  44. How Will You Measure Your Life? Karen Dillon
  1. A Country Doctor Sarah Orne Jewett
    2.8
  2. PMP Pro: Transform Your Exam Success with Game-Changing Secrets: "Elevate your PMP exam results! Dive into transformative audio lessons for peak performance on test day." Arden Blakewood
  3. Summary - I’m Still Here: Based On The Book By Austin Channing Brown Library Of Stories
    1
  4. Desconexión Digital: Meditaciones Guiadas para Calma y Claridad Refeser
  5. Summary - Emotional Intelligence 2.0.: Based On The Book By Travis Bradberry And Jean Greaves Fastbooks Publishing
  6. Nature’s Symphony of Serene Forest Cricket Sounds Mixed With Piano Rhythms For Deep Calm & Relaxation: Experience Soothing Nights for Restful Sleep & Mindfulness Using Enhanced BGM 8D Audio Cedar Skye
  7. Summary - Freakonomics: Based On The Book By Steven Levitt And Stephen Dubner Fastbooks Publishing
    4
  8. Django Unchained - The Ultimate Trivia Collection: From The Movie Directed By Quentin Tarantino Film Trivia Metaverse
  9. 100 Quotes About Inner Peace That Will Transform Your Life: Finding Serenity Amidst Life's Turmoil The Quotes Library
  10. GED Secrets: Elevate Your Success and Conquer the Exam Today: "Boost your GED prep! Unlock engaging audio lessons for ultimate exam success today!" Ronan Cade
  11. Extended Summary - Maybe You Should Talk To Someone: Based On The Book By Lori Gottlieb Quick Reading Library
  12. Extended Summary - Braving The Wilderness: Based On The Book By Brene Brown Quick Reading Library
    2
  13. Summary - Eat To Live: Based On The Book By Dr. Joel Fuhrman Fastbooks Publishing
  14. Summary - 1620 - A Critical Response To The 1619 Project: Based On The Book By Peter W. Wood Library Of Stories
  15. Summary - Everything Is F*Cked: Based On The Book By Mark Manson Fastbooks Publishing

دائمًا برفقة Storytel

  • أكثر من 200000 عنوان

  • وضع الأطفال (بيئة آمنة للأطفال)

  • تنزيل الكتب للوصول إليها دون الاتصال بالإنترنت

  • الإلغاء في أي وقت

الكتب الأكثر استماعًا

شهري

قصص لكل المناسبات.

9.99 $ / شهر
7 يومًا مجانًا
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن

سنويا

قصص لكل المناسبات.

83.88 $ /سنة
7 يومًا مجانًا
وفر 30%
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن

6 أشهر

قصص لكل المناسبات.

53.64 $ /6 أشهر
7 يومًا مجانًا
وفر 11%
  • حساب واحد

  • حساب بلا حدود

  • 1 حساب

  • استماع بلا حدود

  • إلغاء في أي وقت

جرب الآن