You are an author. You turn ideas into reality in the shape of a book.
You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level — whatever that means for your situation.
I'm Joanna Penn and I've been a full-time author-entrepreneur for almost a decade. In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. It’s relevant for fiction and non-fiction authors, as well as those who want to include other products, services, and income streams. It’s also applicable whether you’re just starting out or if you already have a mature author business. A plan helps at any stage of the journey.
• Part 1 covers your
business summary and author brand • , taking you through the process of deciding the overall direction for what you want to achieve and who you want to serve.
• Part 2 goes into the production process around your
writing, publishing and licensing, products and services • .
• Part 3 covers your
marketing strategy • and author eco-system.
• Part 4 goes into the
financial side • of your business, from mindset to revenue and costs, as well as paying yourself now and into the future.
The final chapter will give you a framework for simplifying your plan and turning it into achievable steps across a chosen timeline.
It's time to take your author career to the next level. Let's get started on your business plan.