Car Crazy: The Battle for Supremacy between Ford and Olds and the Dawn of the Automobile Age G. Wayne Miller
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Driven: Inside BMW, the Most Admired Car Company in the World
- تأليف
- مع:
- دار النشر
- 1 تقييمات
5
- المدة
- 13 س 36 د
- اللغة
- الإنجليزية
- الصيغة
- تصنيف
الإدارة والأعمال
David Kiley, who chronicled the engaging history of Volkswagen in Getting the Bugs Out, now focuses on BMW, a luxury brand and coveted car. Excellent management at BMW has consistently turned out a superior product, and their image worldwide has remained one of elegance, while other car companies fluctuate with each new model. By gaining unprecedented access to the development of the new 1-Series, which will be BMW's lowest price vehicle to date, Kiley will profile not only the company's legendary product development center, but the mysterious Quandt family, who hold 49% of BMW's stock and have maintained it as an independent company in the face of constant mergers throughout the industry.
© 2020 Ascent Audio (كتاب صوتي): 9781663703934
تاريخ النشر
كتاب صوتي: 20 يوليو 2020
الوسوم
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