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الاستماع والقراءة

Chora Media

Not so many companies in the world can take pride in a business that is 190 years old. Having lived through the three centuries during which modernity took shape, Generali has built a unique heritage of knowledge, experience, relations and business initiatives. With the podcast 190 Years of Future, Generali looks back at its history and at its long-standing commitment to sustainability, inclusion, diversity and innovation that has constantly been projected into the future. A commitment that has always been about engagement, passion and dedication to shape a better future for all. Our guide through this journey will be American journalist Jennifer Clark. She will bring to you the voices from Generali's offices and from the communities where the Company is active: the voices of its entrepreneurs, partners, and customers. The voices of Generali's people.

190 Years of Future

Nancy Córdoba is a young woman who grew up in Monte Quemado, a small town in rural Argentina. Like most girls her age, she had to leave school to help her family make ends meet. But instead, she was referred to Haciendo Camino, one of many NGOs that are part of Generali’s Human Safety Net. A movement of people helping people, a net that gives the confidence and support to take on the challenges of life.

Episode 1: The Power Of A Safety Net

Ranjana Kumari was a young student from Varanasi when she realized the price that women have to pay for prejudice and stereotypes. She's now a social entrepreneur, committed to defending the rights of the most vulnerable women of India. Her story is powerful, and it's just one of the many, inspiring voices collected by Meet’Her, a project powered by Generali that reflects the company's values. Its aim is to empower women entrepreneurs around the world, reduce the gender gap, and promote diversity in all its forms.

Episode 2: Creating value with Diversity and Inclusion

The beauty of art is that it is very personal, and linked with emotion. A piece of art could be meaningless to someone, while representing everything to someone else. This passion is what drove Generali into the fascinating world of art insurance, together with the willingness to help gallerists and art collectors protect their most beloved pieces. In this episode, we talk about this fascinating world with Chris Marinello, leading expert in recovering stolen pieces of art, Iris Handke, Head of Arte Generali Germany, and Ezio Fantuzzi, Head of Communications for Arte Generali.

Episode 3: Insuring pieces of History

Federico Garcea is an entrepreneur who quit his steady bank job to start his own company. The idea was to sell people the chance to plant a tree in a remote place, supporting local communities and helping fight deforestation. Now he has a team of more than 50 people and a community of millions of users. Treedom is just one of the companies that were supported by Generali within the framework of Fenice 190, a 3,5 billion euros investment programme that will be deployed in the next 5 years and that will contribute to the European economic recovery. A concrete demonstration of Generali’s ability to overcome moments of discontinuity and profound renovation, to protect and help the economy and society rise from the ashes into a new life, just like the phoenix that gives its name to the Group’s initiative.In this episode, we delve into this idea of “starting over” in the name of sustainability with Aldo Mazzocco, CEO of Generali Real Estate and Chairman of the Fenice 190 steering Committee, and Nathalie Tocci, Honorary Professor at the University of Tübingen in Germany, and Director of the Istituto Affari Internazionali.

Episodio 4: Rising like a Phoenix

On June 24th 1988, the New York Times ran a story that made history. On its front page there was a short piece with a headline reading: “Global warming has begun, expert tells Senate.” The expert they’re talking about is James Hansen, the first scientist to testify before the US Congress about the human causes of climate change. In this episode we dive deep into what the green challenge really means for an insurance company like Generali. We do so with Simone Tagliapietra, professor and research fellow at Brugel, and Cristiano Borean, Generali’s CFO.

Episodio 5: A red heart with a green mind

We’re in the Prague of the early 20th century. We sneak into the room of a young man. He’s working as a clerk for Generali, and he’s writing to his father about his hopes and dreams. That man is Franz Kafka and that letter is stored in the company's archives, in Trieste. This is where we begin our journey into the role of the agent: how was it historically perceived? How did it change over the years? We spoke with Carmen Martinez, winner of The Global Agent Excellence Contest, Renso Vazquez, also winner for the category Young Lion, and Isabelle Conner, Generali’s Group Chief Marketing & Customer Officer. Siamo nella Praga di inizio 20esimo secolo e ci intrufoliamo nella stanza di un giovane uomo. Lavora come impiegato per Generali e sta scrivendo una lettera a suo padre, al quale confessa sogni e speranze. Quell’uomo è Franz Kafka e quella lettera è conservata negli archivi dell'azienda, a Trieste. È qui che comincia il nostro viaggio nel mondo degli agenti assicurativi: qual è storicamente la percezione di questa professione, come è cambiata nel corso degli anni? Ne parliamo con Carmen Martinez, vincitrice del Generali Global Agent Excellence Contest, Renso Vazquez, anche lui vincitore per la categoria Young Lion, e Isabelle Conner, Group Chief Marketing & Customer Officer di Generali.

Episodio 6: Lifetime Partners

I dati oggi dimostrano che la combinazione tra tecnologia e cura del corpo è vincente. Lo si nota dall’aumento del numero di persone che utilizza app e piattaforme online per allenarsi, o che acquista dispositivi tecnologici per tenere traccia dei propri progressi. Nel corso dei suoi 190 anni di storia, Generali ha dimostrato grande abilità nel rispondere ai cambiamenti sociali e culturali. Oggi, il Gruppo non fa eccezione. In questo episodio parliamo di queste innovazioni con Bruno Scaroni, Chief Transformation Officer di Generali, Simon Guest, CEO di Generali Vitality e Jorn Watzke, Senior Director Global B2B Sales di Garmin. Trends today show that the combination of innovation and wellness is a winning one. This is demonstrated by the increasing number of people who use apps and platforms to practice sports on their own, or purchase devices that allow them to track their progress. During its 190 year long history, Generali has demonstrated an ability to respond to social and cultural changes. Today, the Group makes no exeption. In this episode we talk about these innovations with Bruno Scaroni, Generali’s Chief Transformation Officer, Simon Guest, CEO of Generali Vitality and Jorn Watzke, Garmin’s Senior Director Global B2B Sales.

Episodio 7: The future of Wellness

At the last stop of our journey through Generali’s 190 years of history, journalist Jennifer Clarks interviews social scientist Arthur Brooks. Brooks is the William Henry Bloomberg Professor of the Practice of Public Leadership at Harvard Kennedy School and Professor of Management Practice at Harvard Business School. He has devoted his career to understanding poverty and how private industry can lift people out of it and create value for the economy, developing a science of happiness and satisfaction. He is also the author of 12 books. In this episode Brooks focus on happiness and on how insurance plays a leading role in this positive cycle.

Episode 1: The Power Of A Safety Net

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