EP 03 - Nirma | Kaise Karsanbhai Patel Ne Beti Ke Yaad Mein Banaya Desh Ka No. 1 Washing Powder "Nirma"

The invention of Nirma washing powder is one of the most successful stories in the history of brand marketing. It was developed by an Indian businessman, Karsanbhai Patel, who left his government job to start his own business. So that he could create a product that would help people with their laundry needs, Nirma was marketed as a revolutionary product that could clean clothes without damaging them, and it soon took over the Indian market and quickly became popular due to its effectiveness and affordability. To take an in-depth look at it’s journey, do listen to our new episode of the inspiring story of a successful brand, a free hindi podcast by Audio Pitara!!! Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices