Stephen F. Ledoux

Solving global problems with the natural science of human behavior

Behaviorology is the natural science of why human behavior happens. Like other natural scientists, behaviorologists investigate human behavior through experimental research, and apply their findings across every behavior related field—from advertising to zoo–keeping—for humanity's benefit. Generally behaviorologists are PhD level scientists, engineers, and academics who have been actively involved in a discipline that has been known by other, older names including The Experimental Analysis of Behavior, and Applied Behavior Analysis, for more than 100 years. Unlike the discipline of Psychology, which adamantly resists meeting all the criteria for natural science status, Behaviorology welcomes meeting those criteria, and approaches creating change and fostering cooperation from a well-understood foundation of natural laws governing behavior.

Running Out of Time—Introducing Behaviorology to Help Solve Global Problems is written for anyone concerned about human behavior in general, or the part it plays in solving local and global problems such as global warming, pollution, resource depletion, overpopulation and, dare we say it, human survival. For several decades, concerned people around the world, including traditional natural scientists such as physicists, chemists and biologists have worked to improve and expand solutions to serious and growing global problems. This has led them to point out that both problems and solutions to these issues involve a large component of human behavior. Scientists are now realizing that making significant changes to human behavior, at all levels of society, to help solve such problems, requires that the natural science of human behavior—Behaviorology—be understood and applied to make truly lasting improvements. 

Understand the most crucial aspects of Behaviorology:

• Its historical foundations.

• Its principles, methods, concepts, and practices.

• Its basic answers to some of humanity's long–standing questions about topics as diverse, yet interrelated, as, values, rights, ethics, morals, language, consciousness, personhood, life, death and reality. 

• Its interconnections with other natural sciences, interconnections that both support our understanding of ordinary, everyday human behavior, and help solve global problems.

BehaveTech Publishing

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