Greg Caldwell

Be the entrepreneur you’ve always wanted to be – no need to stress out. Build a successful business now! 

The book, “Lean Startup: How to Apply the Lean Startup Methodology to Innovate, Accelerate, and Create Successful Businesses” aims to help entrepreneurs build a profitable business. Failure may be inevitable, especially for startup businesses, but truth is, most of these failures could be preventable. This book introduces a new approach with the hopes of changing the way businesses are built and new products and/or services are introduced. 

Lean Startup methodology derives its inspiration from lean manufacturing, which relies on validated learning, quick scientific experimentation, and counter-intuitive practices that are aimed to minimize product development cycles, quantify actual progress without the need to creating metrics, and find out what consumers really want. Lean Startup helps transition any company to shift directions with gusto and tweaking plans slowly. 

Companies may do away creating elaborate, sometimes unreachable, business plans. This book caters to all kinds of entrepreneurs, whether you belong to a huge company or you’ve just started in your parent’s garage (or backyard). The book also teaches entrepreneurs to learn to adapt and eventually adjust to the changing times. 

The Learn Startup book aims to have startup entrepreneurs learn a new scientific approach that will help them create the best products and/or provide the best services. And it doesn’t have to start there, readers will learn how to manage and maintain a successful startup in a time when companies have to be on their toes all the time and continuously innovate to stay competitive in the market.

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