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#1 When you’re not able to articulate the direction you want your content to take your readers, it’s difficult for them to understand where you’re taking them. You have to get clear about why your blog exists and who you’re writing for.

#2 To get to the heart of your content playing field, you must first define your niche. A niche is a solution to a problem. People want to be better versions of themselves. This better version does not have to be about having more money. It could be in any one of the following areas: personal development, fitness, food, budgeting or personal finance, fashion/beauty, lifestyle, home decor, organization, travel, or outdoor survival.

#3 The DoC model is a powerful way of thinking about your blog. It focuses on the Before and After states of your readers, and compares them to three components: What are your readers going through. What do your readers feel. What thoughts run through their minds.

#4 Your content categories should support your blog’s overall message. Within each category, you have sub-categories and topics. Consider your content buckets in terms of buckets.

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