Charles A. Coonradt

The guide to making human nature work with you and not against you by increasing job enjoyment and producing extraordinary results.

On a hot day when the air conditioning goes off, employees can start complaining that it's too hot to work. But after work in the parking lot, where it is twenty degrees hotter, they will look at each other say, "Well, what do you think, golf or tennis?" Why will people, in recreation, pay for the privilege of working harder than they will work when they are paid?

In The Game of Work, Charles A. Coonradt explains what makes people so dedicated to recreational pursuits, and shows—with fresh, proven management techniques—how to use that same motivation to win at business. Using the principles outlined in this book, a major consumer beverage manufacturer reduced costs by 25 cents per case resulting in an annual $30 million savings, a large grocery distribution company reduced their losses from warehouse and truck damage by over $10 million, a communications firm increased profits from $1.7 million to $3.4 million in one year, a multi-store retail chain improved corporate valuation by over 500% prior to being acquired, a manufacturing firm reduced waste metal costs $30,000 a year, an advertising executive increased his sales volume 55 percent in 90 days, and a warehouse/distribution operation reduced accidents by 38% saving over $500,000 in one year.

Everyone can achieve better results with these proven principles. Company presidents, managers, supervisors, sales personnel, and human resource directors will find ideas for achieving not only personal success but also success for the entire business team.

Gibbs Smith

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