Oxford Business Publishing

STICKY, VIRAL AND PAID

 

UNDERSTANDING THE THREE ENGINES OF SUSTAINABLE GROWTH

 

(STARTUP & GROWTH)

 

WRITTEN BY: OXFORD BUSINESS PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

The Entrepreneur's Challenge: Building A Sustainable Business

Validated Learning: The True Measure Of Progress

The Build-Measure-Learn Feedback Loop

Minimum Viable Product (Mvp): Your First Growth Experiment

Innovation Accounting: Metrics For Accountability

The Sticky Engine Of Growth: Retention Is King

The Viral Engine Of Growth: Spreading Like An Epidemic

The Paid Engine Of Growth: Fueling Expansion With Capital

Pivot Or Persevere: Deciding The Future Of Your Engine

Types Of Pivots: Rerouting Your Growth Path

Small Batches And Continuous Deployment: Accelerating The Loop

The Adaptive Organization: Building For Continuous Learning

Product/Market Fit: When Your Engine Catches Fire

Managing A Portfolio Of Innovation: Sustaining Long-Term Growth

The Future Of Growth: Waste Not, Innovate Always

Oxford Publishing

Sticky, Viral And Paid: Understanding The Three Engines Of Sustainable Growth

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