Joe Pulizzi

Burn the Playbook is a wake-up call for anyone who’s tired of renting their future. If you want meaning, freedom, and wealth...on your terms...this book shows you how to build it, own it, and keep it.

From Joe Pulizzi—founder of Content Marketing Institute and author of Content Inc.—this is his most important book yet, written first for his kids and now for you. It’s a blueprint for creators and professionals who are done following someone else’s script and ready to build assets that pay you back for years.

Inside, you’ll learn how to:

 • Build once, sell forever: Turn ideas into durable assets that compound...long after your content goes live.
 • Own the platform, own the data: Why direct sales and first-party relationships beat algorithms every time.
 • Convert time into trust: A simple cadence that transforms consistent content into predictable revenue.
 • Design freedom: Replace busywork with leverage, systems, and clear personal rules you’ll actually follow.
 • Diversify the money: 10+ creator revenue streams—what to launch first, what to skip, and what to scale.

Who this is for:

 • Creators, entrepreneurs, and side-hustlers who want direct cash flow, not vanity metrics.
 • Marketing pros ready to stop chasing trends and start owning outcomes.
 • Anyone who wants a practical path to financial and time freedom.

What makes this different:

 • Real frameworks you can apply this week...no fluff, no hacks.
 • Field-tested systems from two decades of building, selling, and advising creator businesses.
 • A direct-first approach that keeps profits, ownership, and customer relationships with you.

If you’re following someone else’s rules, you’re building someone else’s dream. This book helps you build your own.

Z Squared Media, LLC

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