Michael Finney

The process of creating a personal brand begins with assessing our strengths and passions. You might have already begun or even determined what aspects you would like to be identified with professionally. This workbook will take you through the phases of generating the assets you will need to establish a presence and build awareness for your personal brand.

This ten lesson guide is for beginners to explore their message, public identity, and create a consistent professional presence for any branded media project.

Learn how to implement:

 • Blogging
 • Podcasting
 • Videos
 • And more...

It’s a content marketing bootcamp!

“Love these 10 simple - and actionable - steps for creating a personal brand. Perfect for beginners - and reminders for those of us that have been doing it forever too!" ~ Phil Gerbyshak

"Michael has created a very approachable guide with many valuable things to consider when executing on your personal brand." ~ Rob Berthof

"This book fills an important gap, providing inspiration and guidance for higher-level thinking about the "why" of content creation and planning." ~ Kathy Sipple

"How to Create a Personal Brand in 10 Steps, promises to be a defined, yet comprehensive resource for those diving into the world of personal branding." ~ Mark Dudzik

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