Abstract Media

In this audiobook, we'll address issues related to the seemingly 'out of control' spread of some online stories and videos. From Gagnam Style to the Ice Bucket Challange ... How come some stories take root and others don't?

What makes a piece of content go viral? 
How does the winning idea come about?
How does it spread? 
Is it a replicable phenomenon?

We will analyze together the principles that push users to press the 'share' button, the emotional levers to activate and how to generate word of mouth on the Net.

An audiobook for all those who want to discover the principles of emotional persuasion on the Internet.

Suitable for web copywriters, social media managers, entrepreneurs, creatives and all those who are facing for the first time to this fascinating discipline.

John Castello

Arcadia Publishing

Abstract Media Audiobooks

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