Robert Napoli

The Millenial and GenZ generations understand social media.
They have grown up in an age of hyperconnectivity, but many don’t do a great
job at understanding or blending their social presence effectively as a tool to
show who they are, their why, their value, and the impact they can create as
job candidates or as business owners. I call this our Social Soul. It’s
how we show our true authentic selves online with intentionality. It shows an
individual’s love and passion for what they do, and the value they offer to
their various networks of friends, current and potential colleagues,
prospective partners, managers, direct reports, or investors. For
entrepreneurs, the most effective way to use social selling isn’t obvious, even
if they have come of age in a hyperconnected world. This book will educate and
inspire readers to take action on the most powerful and useful social networks
to date. You will learn through thoughtful examples applicable to future
platforms that can be used to better connect in pursuit of entertainment,
clients, networking, and business success in a way that translates across
cultural borders.

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