IRB Media

Please note: This is a companion version & not the original book. Book Preview: 

#1 The first and most important commitment to the extraordinary is personal. A true E-Myth entrepreneur on her way to building a World Class Company is committed to seeing herself as she really is, beyond the optimism, focused passion, and willingness to take risks that are common to all.

#2 The journey to find the entrepreneur begins with understanding what entrepreneurship is and what it means to you. It is not a trait, quality, or characteristic possessed by a rare few. It belongs to each and every one of us. It is a legacy, a birthright, which we are free to ignore, claim, or reject.

#3 The E-Myth is the entrepreneurial myth. It says that most small businesses fail because they are not founded by entrepreneurs, but by technicians, suffering from an entrepreneurial seizure.

#4 The E-Myth says that all technicians, anyone who does technical work of any kind, make the same fatal assumption: that because they understand how to do the technical work of their business, they understand how to build a business that does that work. However, this is untrue.

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