IRB Media

Please note: This is a companion version & not the original book. Book Preview: 

#1 On November 5, 2006, while driving with my husband Avi, we were hit from the left by a vehicle that had crossed the intersection on a red light. Our car turned around on its axis several times, shot towards a traffic island, and came to a standstill. I remember feeling as if time had stopped. I remember my first desperate scream - Avi, no! No! No! - as if words alone could avert the inevitable.

#2 I had become a full-time housewife. I had been a spokeswoman for the national public authority, and on my head was a cellphone. I had become someone who did little other than hang out the wash. I was ashamed of what had become of the woman who had always prided herself on her panache.

#3 I had a strange compulsion to borrow the book The 4-Hour Workweek by Timothy Ferris. I had never heard of the book or its author, but I felt a strange compulsion to read it. I was outside the world of working life for seven years, and I didn’t have any skills or abilities to get me back into the game.

#4 I had decided to study advertising and marketing in the digital age. I spent every free second of my time researching and studying the subject. I read every study, post, and book I could get my hands on. I consumed everything that touched on advertising and marketing in general, and modern digital technology in particular.

Summary of O. G. GOAZ's Effective Storytelling Step by Step (2020 edition)

Login with...

تسجيل حساب جديد