IRB Media

Please note: This is a companion version & not the original book. Book Preview: 

#1 Profiles are stories about individuals that offer insights into their personality, perspective, character, background, achievements, behaviors, attitudes, beliefs, preferences, and other aspects of their life. They typically focus on well-known individuals, but lesser-known individuals may earn a level of interest through their experiences or achievements.

#2 The goal of people-focused content is to profile prominent individuals and share more intimate details about them with the hope of obtaining new information that the audience doesn’t already know.

#3 People-focused content takes a different approach than product-focused content. It focuses on introducing the audience to someone they don’t yet know, but would likely be interested in learning more about.

Summary of Melanie Deziel's The Content Fuel Framework

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