IRB Media

Please note: This is a companion version & not the original book. Book Preview: 

#1 Start-ups are hot. They are difficult, and they will test your creativity, perseverance, courage, and intelligence. They will also test your relationships with your family and friends. This book will help you navigate the start-up terrain and make the journey to success as smooth and efficient as possible.

#2 The start-up path is predictable. It begins with a idea, progresses through stages, and ends with a product or service that customers are willing to pay for. It can be difficult to navigate, but with the right knowledge, you can make better decisions and avoid common mistakes.

#3 In 2007, my business partner, David Hehman, and I helped launch a company that connected people who wanted to work from home with employers who supported remote workers. We soon discovered that HR departments were difficult prospective customers.

#4 The path from start-up to sustainable success is not a straight line, but a path that resembles the letter J. The product and associated business model is simply a hypothesis, and the results are not pass or fail, but produce feedback that increases the odds of success.

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