Mark Bowden

A number one anxiety in business is dealing with problem people. Unfortunately, try as you might, you can't fix others—but you can manage your reactions to their behavior. When you tame your most impulsive, primitive reactions to the crazy situations you face every day, you'll help others do the same.

Tame the Primitive Brain offers a new and simple system to understanding and controlling the behavior of others. Noted body language, behavior, and communication expert Mark Bowden explains the fastest and most effective ways to understand why someone acts toward you the way they do; why you react to their behavior in the way you do; and most important, what exactly to do to achieve the right outcomes. With these proven tools and tricks, you'll gain enhanced confidence to deal with tricky behaviors and effectively manage relationships at any level in an organization.

Over the course of 28 days, you can learn how to become more influential and persuasive in every situation, giving you a competitive advantage in navigating a myriad of difficult behaviors. Bolstered by the latest evolutionary behavioral theory and neuroscientific evidence, Tame the Primitive Brain details a step-by-step system for understanding the behavior of others and the best tools to manage them, including:

How your primitive brain quickly categorizes new people and how this affects your interactions with them
How to go beyond more comfortable one-on-one relationships to establish connections with a group of team members
How to identify tribal behaviors and change a problematic tribal reputation
How asserting organizational values can direct team members' behavior better than simply laying out a set of rules
Your instincts will never change, but you can learn to manage your impulses better, and in effect, manage the knee-jerk reactions of others. Tame the Primitive Brain dives deep into our reptilian brain and shows you how.

Erik Synnestvedt

Ascent Audio

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