Abbey Beathan

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell - Book Summary - Abbey Beathan

(Disclaimer: This is NOT the original book. )

Bestselling author Malcolm Gladwell is here to teach you the mysterious sociological changes that describe common life situations and reveal their patterns.

Malcolm Gladwell believes there is a tipping point, a certain moment when an idea, trend, social pattern reaches a specific stage where it spreads like wildfire. He describes how even little things, can evolve and become something huge. Similarly, how an epidemic or a trend spreads happens out of the blue. Gladwell is here to find a pattern and describe how and why does this happen.

(Note: This summary is wholly written and published by Abbey Beathan. It is not affiliated with the original author in any way)

"If you want to bring a fundamental change in people's belief and behaviour… you need to create a community around them, where those new beliefs can be practiced and expressed and nurtured" - Malcolm Gladwell.

Knowing how little ideas start becoming trends or widely known subjects is key if you want to build a product or become the CEO of a startup. Knowledge on how something becomes big, is what needs to be understood when you want to create something that everybody knows. Gladwell puts a large amount of effort and research to each one of his book, so if you are looking for a title that will teach you how little things can make a huge difference and the complex reasons behind it, there is no better source than him.

Get ready for a deep analysis of society and their patterns, knowledge will be your tool to make your product spread like an epidemic.

Peter Prova

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