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PLEASE NOTE: This is a companion to Chip Heath’s & et al Made to Stick and NOT the original book.

Preview:

In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories….

Inside this companion to the book:

 • Overview of the Book
 • Insights from the Book
 • Important People
 • Author's Style and Perspective
 • Intended Audience

About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.

Sam Scholl

Guide to Chip Heath's & et al Made to Stick by Instaread

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