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Summary of Crushing It!How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too By Gary Vaynerchuk

Personal branding is the requirement of today’s times. It is an essential for today’s entrepreneurs. Crushing it refers to the act of making enough money that is required to lead the kind of existence one wants to live and reveling in it each day.

An entrepreneur has the ability to find a way. The influencer marketing industry has become extremely significant recently since the younger segment of consumers spend a lot of their time online. Prominent platforms such as YouTube, Facebook, Instagram, Snapchat, etc. are experiencing more traffic than ever. 

An influencer is a person whose audience on social media becomes so big that brands engage in the practice of paying that individual to be part of events, display selfies with certain products or discuss services. Personal branding can lead to the kind of results that are larger than life, an example being the author of the book who gave rise to a $150 million media firm partially owing to his personal brand. The author accomplished this by forming worthy content that added to his influence. This is just one way of crushing it.

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