SJ Sherwood

Apologise… Hell, No! The Power of an Apology in an Entitled World is a visceral read that explores the ups and down of the apology in a world that's forgetting how to say sorry and mean it. Combining personal memoir, along with some practical advice this book is rich in its openness and evocative enough to challenge, assist and uplift you as it takes both a light-hearted and serious look at the different uses of the apology spanning stoic philosophers, Stick Man, #MeToo, Black Lives Matter, narcissism, entitlement, slavery and WW1 to name but a few.

"A deeply personal yet systematic approach to the delicate art of apologizing." — Kirkus Reviews

 "Unflinching honesty that has translated into something rich and evocative." — Sara Starbuck

Ciaran Saward

Blue Ned Ltd

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