Mastering Software Product Management

A Guide to Conceiving Products for Sustained Competitive Advantage.

Book Description

Product management is the backbone of successful businesses, bridging strategy, innovation, and execution. Mastering Software Product Management takes a goal-driven approach to product management, helping readers understand how software products create differentiated value while reducing costs. It explores the external forces shaping business success—industry rivalry, bargaining power of buyers and suppliers, new entrants, and substitutes—and provides a strategic framework to achieve sustained competitive advantage.

Readers will learn how to build processes that counter these challenges. A strong product vision can outmaneuver competition, value-based pricing and a seamless user experience can convert buyers into loyal customers, and well-structured contracts can align supplier expectations. Protecting intellectual property strengthens innovation, while compliance standards create barriers against substitutes. Engaging teams with agile practices ensures smooth execution and long-term product success.

Rather than prescribing rigid processes, this book helps readers recognize the necessity of product management and develop their own strategies. By identifying core strengths and aligning them with business objectives, readers will gain the tools to build market-leading products and drive sustained growth.

Table of Contents

1. The Practice of Product Management 2. Strategy 3. Product Vision 4. Customer 5. Pricing 6. User Experience 7. Contracts 8. Intellectual Properties 9. Compliance 10. Agile Process 11. People 12. Epilogue

Index

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Verschijnt op:

E-boek: 9 april 2025