Mickey OBrien

Authority isn’t luck—it’s a system. In Authority Shift, entrepreneur and YouTube creator Mickey O’Brien shows you how to become the most known name in your niche without burning out. You’ll learn a simple weekly operating rhythm, the 4P niche clarity card, and a value ladder that turns attention into revenue. You’ll script content that cuts through the noise, build proof assets that sell for you, and use AI as an accelerator—not a replacement—for your voice and judgment. Whether you’re refining an offer, launching a channel, or rebooting momentum, this book gives you the playbook: Plan → Produce → Publish → Promote → Review. It’s not theory. It’s what works in the real world—repeatable, trackable, and built for busy owners. If you’re ready to be the obvious choice in your market and lead with confidence, Authority Shift gives you the steps, tools, and 90-day blueprint to get there.

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