getAbstract AG

Innovation specialist Magnus Penker breaks down why seemingly successful businesses fail while others embrace radical innovation to avoid failure. Penker offers familiar advice: Don’t become complacent, embrace failure and invest in sustainability. But he also believes that listening to customers is a mistake, and that company founders make poor managers. While there is no sure-fire way to thrive in a cutthroat world, Penker offers bold leaders reassurance that survival remains possible.

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