Name: Unlimited
Brand: Storytel
SKU: 7777
Availability: InStock

Robert S. Kaplan

David P. Norton

More than twenty years ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool—the "strategy map"—that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy—implementing it in a way that ensures sustained value creation—depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital.

Walter Dixon

Ascent Audio

Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Inloggen met...

Aanmelden

Aanmelden met...

Een account aanmaken

Enter a Code

Storytel

Met Storytel Unlimited krijg je elke maand onbeperkt luisteren en lezen, met toegang tot een uitgebreide catalogus van audioboeken en e-books.

Unlimited

Maak een account