Откъс
Predictably Irrational - Dan Ariely

Predictably Irrational

Predictably Irrational

4,47 331 5 Автор: Dan Ariely Разказвач: Simon Jones
Aудиокнига.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?

In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.

Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
Език: Английски Категория: Бизнес и икономика Преводач:

Повече информация за аудиокнигата

Издателство: HarperCollins
Публикувана: 2011-01-06
Дължина: 7ч. 24мин.
ISBN: 9780007432677
Коментари

Ще имате добра книга под ръка навсякъде и по всяко време!

Четете и слушайте толкова книги, колкото пожелаете! Сваляйте книги за офлайн слушане, потопете се в различни истории едновременно, изберете книги за децата си или дайте шанс на заглавия, от които не сте се интересували преди. Време е да започнете нещо ново и вълнуващо, и да се потопите в света на добрите истории!

Пробвайте безплатно за 14 дни