A History of Advertising - From the Earliest Times
A History of Advertising - From the Earliest Times5 1 5 Автор: Henry Sampson
When the work was first proposed to me, it was imagined that the subject could be fully disposed of in less than five hundred pages. I have already gone considerably over that number, and feel that the charge of incompleteness may still be brought against the book. But I also feel that if I had extended it to five thousand pages, the charge could still have been made, for with such a subject actual exhaustion cannot be expected; and so, despite the great quantity of unused material I have yet by me, I must rest satisfied with what I have done. I trust the reader will be satisfied also.
Almost everybody has in the course of his lifetime discovered some sort of a pet advertisement without which he considers no collection can be complete. During the progress of this "history" I have received many hundreds such—have received sufficient, with accompanying notes, to fill a bigger volume than this—and I can therefore imagine every fresh reader turning to look for his favourite, and, in the event of his finding it not, condemning the book unconditionally. I hope that in the event of a reconsideration some worthy representative will be found occupying the missing one's place. In like manner, and judging by my own friends' observations, I have found that almost every one would have treated the "history" differently, not only from my way but from each other's. Every one would have done something wonderful with such a wonderful subject.
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