Tanishq Trolling: No Scope for Secular Messages in Today’s India?

Tanishq Trolling: No Scope for Secular Messages in Today’s India?

0 Avaliações
0
Episode
103 of 511
Duração
12min
Idiomas
Inglês
Formato
Categoria
Não-ficção

A baby shower became love jihad, and a message on Ekatvam meaning "unity" turned into a target of hate. The Tanishq ad controversy has become much more than simply an advertisement facing backlash online, instead, it's become a running commentary on intolerance.

On 12 October, Twitter was flooded with #BoycottTanishq tweets because its new jewellery promotion showed a traditional Hindu baby shower in an interfaith marriage between a Hindu girl and a Muslim boy. The ad content resulted in massive trolling on social media, with some asking calling it "anti-Hindu" and others alleging that it promotes "love jihad".

Despite Tanishq taking down the ad, the criticism did not die down. After it was retracted, it was the supporters of the ad who criticised company's actions saying that Tanishq did not stand up for the secular message that it put out in the ad. What message does Tanishq’s action send? More than advertising guidelines, do brands now need to be mindful of trolls’ sentiments? Going forward what does this incident mean for those in the industry? Tune in to The Big Story!

Producer and Host: Shorbori Purkayastha Guests: Harish Bijoor, Brand Specialist Santosh Desai, Columnist who writes on media, popular culture, and consumer markets Iraj Fraz Batla, Executive Creative Director, DDB Mudra

Editor: Shelly Walia

Music: Big Bang Fuzz

Listen to The Big Story podcast on:

Apple: https://apple.co/2AYdLIl

Saavn: http://bit.ly/2oix78C

Google Podcasts: http://bit.ly/2ntMV7S

Spotify: https://spoti.fi/2IyLAUQ

Deezer: http://bit.ly/2Vrf5Ng Learn more about your ad choices. Visit megaphone.fm/adchoices


Ouça e leia

Entre em um mundo infinito de histórias

  • Ler e ouvir tanto quanto você quiser
  • Com mais de 500.000 títulos
  • Títulos exclusivos + Storytel Originals
  • 7 dias de teste gratuito, depois R$19,90/mês
  • Fácil de cancelar a qualquer momento
Assine agora
br bdp devices
Cover for Tanishq Trolling: No Scope for Secular Messages in Today’s India?

Outros podcasts que você pode gostar...