App Store

Google Play

br bdp devices

Entre em um mundo infinito de histórias

Ouça e leia

Thomas D. Zweifel

Aaron L. Raskin

What if you had the secret sauce of some of the most successful people? Use this 10-part system based on the Ten Commandments to win big.

What if you got access to the secret DNA that had a tiny fraction of humanity (0.2%) win 22% of all Nobel prizes and succeed disproportionately in many fields of human endeavor?

What if you had a system for building success predictably— professionally and personally?

Amazingly, such a toolbox has been hiding in plain view for 3,000 years. It’s… the Ten Commandments. But not the dusty Ten Commandments you know.

It took teaming up a Rabbi and a CEO to harness the power of the Ten Commandments for today’s challenges. 

In a unique synergy, Dr. Zweifel, CEO Emeritus, Columbia professor and award-winning author of 8 books like Strategy-In-Action and Leadership in 100 Days, joined with Rabbi Raskin, Jewish leader and author of Letters of Light, to blend the timeless wisdom of the Ten Commandments with a cutting-edge methodology from 35+ years of management.

"The leadership wisdom contained here is timeless, powerful and actionable—just what you'd expect when you combine a Rabbi and a CEO!"—Professor Scott A. Snook, Harvard Business School

Jews are not the “People of the Book” by accident. Torah, Talmud and Kabbalah hold life-and-death leadership stories and astonishingly practical lessons for 21st-century managers and leaders.

You need not be Jewish or religious to profit from these timeless secrets. They’ve stood the test of time.

If you like gripping stories, but also step-by-step guides and humor, then you’ll love Zweifel’s and Raskin’s award-winning book.

Put The Rabbi and the CEO to work today and build the sustainable success you always wanted.

Shlomo Zacks

iHorizon

21st Century Leader Series

The Rabbi and the CEO: The Ten Commandments for 21st-Century Leaders

In a crisis that forces us to manage at a distance, how can you still get results? This quick read (updated 2nd edition) shows you how to build trust remotely, collaborate and negotiate effectively, prevent costly culture clashes, and get the job done across borders.

Flying blind with customers, colleagues, collaborators or competitors? Frustrated by misunderstandings or turf-wars with other organizational silos or cultures? 

Learn how to step into anyone’s shoes, decode their mindset, and get the job done with anyone, anywhere.

"Culture Clash not only reminds us of our blindness, but also offers a cure."--Scott A. Snook, Professor, Harvard Business School

Few of us are prepared to manage across cultures, and blind-spots can be costly—from lost opportunities to lawsuits.

Forged in the fire of clashing cultures and living on four continents, Dr. Zweifel, ex-CEO, Columbia professor and award-winning author, unpacks the toolbox he developed over three decades of coaching managers in 100+ countries. 

Culture Clash 2is not another Kiss, Bow or Shake Hands. Protocol-laden books on whether to bring wine to a dinner in Singapore miss the mark: Non-compliance with local etiquette is rarely the deal-breaker. What does derail deals is our inability to read between the lines, decode the mindset of the other side, and see the world from the other perspective.

“Absolutely required reading for leaders who manage across cultures.”--Ali Velshi, Anchor, NBC

Read this action-packed, quick and fun book (cross-cultural fiascos can be hilarious… Some jokes are so risqué that the publisher banned them until now), and in one evening, build your cross-cultural savvy and boost your remote power.

SelectBooks

Culture Clash 2.0: Managing the Global High-Performance Team

How do you manage people and get results? The answer: Don't manage (command-and-control is out) but coach them for excellence—and boost your freedom, power and peace of mind. If working with others is a mystery (or a pain), iCoach is the solution.

"Coaching is no longer a service to buy or delegate, but a basic management competence—just like finance or marketing. Dr. Zweifel gives you a systematic toolkit for getting the best out of your people."—Marshall Goldsmith, Thinkers50 #1 Leadership Thinker in the World

The problem is, we know how to fly a robot to Mars, yet we know next to nothing about empowering people—igniting their power and productivity.

iCoach is not just a book but a system, refined over three decades of coaching CEOs and other leaders to meet strategic imperatives. 

Dr. Zweifel learned coaching in the 1980s, when it barely existed outside of sports. He has poured 35+ years—as a senior manager and CEO, then as CEO coach—into this path-breaking book. 

"If you lead anything, use this book to lead your teams to sustainable, and meaningful, high performance." —Dr. Daniel Vasella, former Chairman & CEO, Novartis

The methodology is based on the latest discoveries in neuroscience, psycholinguistics and behavioral economics.

"A punchy book that strips executive coaching back to the essentials. Here's what to do, and what not to do, to be effective."—Michael Bungay Stanier, author of WSJ-bestseller The Coaching Habit

For Zweifel's clients the system worked to produce, in the aggregate, over $9 billion in added revenues—while boosting innovation and coaching cultures.

Read iCoach and boost people power—and your impact, freedom and peace of mind.

iCoach: The Simple Little Formula for Freeing Yourself, Boosting People Power, and Changing the World

Edward J. Borey

Frustrated by organizational silos, fragmentation or resistance to change? Tugs-of-war, with stakeholders pulling in different directions? Can’t seem to get real buy-in or jumpstart implementation?

The problem is, traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies and a flatter world call for a new approach.

The award-winning Strategy-In-Action shows how companies ended the long-standing divorce between planners and implementers. One saved $200m from people power, another made €74m from innovation.

Zweifel, award-winning author and strategy & performance expert, and Borey, CEO and turnaround guru, use their experience at Fortune 500 companies, SMEs, UN/government agencies, and the military to offer a turn-key methodology that yields quick wins and stands the test of time.

CEOs, senior managers and strategists find a systematic 7-step roadmap. Strategy-In-Action gives readers the art & science of integrating planning, people and performance. 

“We have results that were virtually impossible before Strategy-In-Action.”—Lawrence Obstfeld, CEO, Image Navigation

"The only strategy book that gives a truly holistic view of strategy. It integrates strategy alignment, highly pragmatic execution and performance, and the human element in one seamless process."—Dr. Frank Waltmann, Head of Learning, Novartis

“A new logical, efficient and common-sense approach. A must read for anyone involved with strategic planning in the 21st century.”—Dr. Martin Cross, Chairman, Medicines Australia

Get Strategy-In-Action now and build alignment on a winning strategy that marries planning, people and performance.

Strategy-In-Action: Marrying Planning, People and Performance