MERCEDES-BENZ: THE INFLUENCE OF THE SECRET CODES OF THE ARISTOCRACY ON BRAND IDENTITY MAX EDITORIAL
BIG BRANDS (Learning Towards Success) - A série de livros
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BIG BRANDS (Learning Towards Success) livros em ordem
- MICROSOFT – THE ROLE OF BILL GATES' MISTAKES IN BUILDING THE COMPUTING EMPIRE MAX EDITORIAL
- MCDONALD'S: THE SCIENCE SECRET BEHIND THE ADDICTIVE TASTE OF SEL PRODUCTS MAX EDITORIAL
- Marvel Studios: How the Hidden Formula Behind Movies Creates Predictable But Effective Blockbusters MAX EDITORIAL
- LOUIS VUITTON: THE SECRET BEHIND THE OBSESSION WITH PROTECTING THE BRAND AGAINST COUNTERFEITS MAX EDITORIAL
- HARLEY-DAVIDSON: THE REAL SECRET BEHIND YOUR CUSTOMERS' UNWAVERING LOYALTY MAX EDITORIAL
- JOHNSON & JOHNSON: HOW THE COMPANY SURVIVED ONE OF THE BIGGEST SCANDALS IN THE HISTORY OF THE CONSUMER INDUSTRY AND TURNED A CRISIS INTO A REPUTATION MANAGEMENT A CASE STUDY MAX EDITORIAL
- INTEL: THE SECRET TO THE TRANSITION FROM MEMORY TO PROCESSORS AND THE BET THAT CHANGED EVERYTHING MAX EDITORIAL
- Ferrero (Nutella, Kinder, etc.): Somo a family cultura of the company influences its products MAX EDITORIAL
- APPLE: THE SECRET OF STEVE JOBS' OBSESSION DELOS MÍNIMOS DETAILS AND HOW THIS SHAPE THE BRAND MAX EDITORIAL
- L'ORÉAL: HOW THE BRAND USES SCIENCE AND PSYCHOLOGY TO DOMINATE THE GLOBAL BEAUTY MARKET MAX EDITORIAL
- BMW: HOW GERMAN PRECISION ENGINEERING BECAME AN UNATTAINABLE DIFFERENTIATOR MAX EDITORIAL
- Adidas: How the rivalry with Puma shaped the brand's identity MAX EDITORIAL
- AIRBUS: HOW SILENT RIVALRY WITH BOEING SHAPED ADVANCEMENTS IN AVIATION MAX EDITORIAL
- CARTIER: HOW ROYALTY HELPED CREATE ONE OF THE MOST ICONIC LUXURY BRANDS MAX EDITORIAL
- Domino's Pizza: The secret of transforming the brand from one of the worst to one of the best in the industry MAX EDITORIAL
- GUCCI: THE SECRET BEHIND THE BRAND'S REVIVAL IN THE 2000S MAX EDITORIAL
- Disney: The secret to building an emotional empire that conquers generations. MAX EDITORIAL
- FERRARI: THE SECRET OF EXCLUSIVITY THAT KEEPS THE BRAND AT THE TOP OF LUXURY. MAX EDITORIAL
- IBM: THE REAL REASON WHY THE COMPANY SURVIVED FOR OVER A CENTURY MAX EDITORIAL
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