Delphine Mousseau, localization strategy for Zalando eCommerce (MDE159)

Delphine Mousseau, localization strategy for Zalando eCommerce (MDE159)

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Episodio
158 of 641
Duración
37min
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Inglés
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Categoría
Economía y negocios

Minter Dialogue Episode #159 — This interview is with Delphine Mousseau, VP Markets at the fashion online retailer, Zalando. Dealing with the complications and localization in 15 European countries, Zalando is a standout German success story, having turned profitable last year on sales over 2 billion euros. In this podcast, we discuss several of the localisation challenges, including payment, customer care, product offer and communication. A fascinating approach. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)


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