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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

The Cambridge Marketing Podcast

From China’s Singles Day to the rising price of gold - Kiran Kapur and Charles Nixon explore how global consumer habits, cultural events, and economic shifts shape marketing opportunities.

This week, they discuss adapting to new social and retail phenomena, the importance of wide-ranging news sources, and why smart marketers always look beyond the headlines.

Opinionated Marketers on: GLOBAL CONSUMER TRENDS

Kiran Kapur talks to copywriter Jamie Thomson about why the best writing begins long before fingers touch the keyboard.

He explains his five-step “Brand New Copy” method, showing how understanding goals, psychology, and positioning makes copy clear, human and effective. A practical chat about thinking, not just typing — and why AI can’t replace that.

Why Great Copy Starts Before You Write a Word – with Jamie Thomson

Kiran Kapur and Charles Nixon talk about the new John Lewis Christmas ad, the comfort of old-fashioned catalogues, and the joy of getting something in the post. They share memories of real shopping and chat about a brand that skips Black Friday discounts to give money to charity instead — proving kindness can stand out more than sales.

Opinionated Marketers on: NOSTALGIA

AI is reshaping everything—from business to our sense of what’s real. In this thought-provoking conversation, Kiran asks Neil Wilkins whether our unease around artificial intelligence is justified or simply misunderstood.

Together they explore AI-first businesses, human–machine “relationships,” and what happens when technology starts to feel a little too human.

Am I Paranoid About AI? A Conversation with Neil Wilkins

Charles and Kiran explore the reality of robots in care homes, from Japan’s seal-like companions to machines that just get in the way. They debate why humans keep giving robots faces, what makes automation useful, and whether we’re designing for need or novelty.

Opinionated Marketers on: ROBOTS

Vahagn Sarksyan, VP of Marketing at KRISP, shares how the company turned a simple noise-cancelling tool into a whole new voice AI category.

From educating users who didn’t know they had a problem to shifting from B2C to B2B, he talks about testing ideas fast, building trust, and turning product value into the story. 

This episode is a sharp and honest look at marketing in action.

Creating NEW Product Categories

In this episode of Opinionated Marketers, Kiran Kapur and Charles Nixon discuss Schumpeter’s long wave theory and the cycles of creative destruction—from steam power to AI. They look at how innovation changes economies, jobs, and industries, why adaptability matters, and whether solar energy could drive the next global revolution.

Read more: “4.6 Billion Years On, the Sun Is Having a Moment” – The New Yorker

Opinionated Marketers on: LONG WAVE THEORY

This week on The Cambridge Marketing Podcast, Anthony Smith from Red Stag Media explains how to market to farmers and agribusinesses. He shares insights into agricultural and horticultural marketing, the power of digital tools in farming, and why using the right language is vital for connecting with rural audiences.

Sowing the Right Message: Marketing to Farmers with Anthony Smith

In this episode, we explore a Three-Step Formula for successful PowerPoint presentations.

Our guest is Richard Goring of BrightCarbon, who reveals why many presentations miss the mark and therefore fail in their objective.

This episode is a must-listen for anyone who uses PowerPoint, Google Slides or any other tool for business communication, sales, training or marketing.

The Three Secrets to Avoiding 'Death by PowerPoint': Story, Visuals, and Pacing

Email expert Kim Arnold joins Kiran to reveal why most of us are terrible at writing emails—and how to fix it.

From the “Dump Truck” (walls of text) and “White Bread” (bland, personality-free emails) to the “Undertaker” (buried calls-to-action), Kim explains the biggest mistakes people make and shares practical tips to write clear, persuasive, and human emails that actually get replies.

Whether you’re emailing colleagues, chasing clients, or battling Teams and Slack overload, this episode is packed with real-world advice to make your messages stand out.

How to write emails that people ACTUALLY read

In this episode of the Cambridge Marketing Podcast, Kiran Kapur talks with marketer Sam Bridge about using the SOSTAC framework for effective marketing planning.

They discuss how to make it work in real-world scenarios (dealing with vague briefs, moving targets, and tight deadlines) while keeping marketing strategies clear and focused.

SOSTAC

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