The 22 Immutable Laws of Branding Al Ries
Escucha y lee
Descubre un mundo infinito de historias
- Lee y escucha todo lo que quieras
- Más de 1 millón de títulos
- Títulos exclusivos + Storytel Originals
- Precio regular: CLP 7,990 al mes
- Cancela cuando quieras
The 22 Immutable Laws of Marketing
- Por
- Con:
- Editorial
- 69 Valoraciones
4.2
- Duración
- 3H 6min
- Idioma
- Inglés
- Formato
- Categoría
Economía y negocios
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
© 2014 Harper Business (Audiolibro): 9780062351401
Fecha de lanzamiento
Audiolibro: 22 de abril de 2014
Otros también disfrutaron...
- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
- New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development Mike Weinberg
- The Startup Playbook: Founder-to-Founder Advice from Two Startup Veterans, 2nd Edition Will Herman
- The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Bob Dorf
- Traction: How Any Startup Can Achieve Explosive Customer Growth Justin Mares
- Business Made Simple: 60 Days to Master Leadership, Sales, Marketing, Execution and More: 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More Donald Miller
- The Entrepreneur Roller Coaster: It’s Your Turn to #JoinTheRide Darren Hardy
- Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Jeb Blount
- Startup CEO: A Field Guide to Scaling Up Your Business: A Field Guide to Scaling Up Your Business, 2nd Edition Matt Blumberg
- Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Donald Miller
- A Mind for Sales: Daily Habits and Practical Strategies for Sales Success Mark Hunter, CSP
- The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters Joseph Sugarman
- Harvard Business Review Family Business Handbook: How to Build and Sustain a Successful, Enduring Enterprise Josh Baron
- Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works Daniel Priestley
- How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Donald Miller
- Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success Gary Vaynerchuk
- The Essential Drucker: In One Volume the Best of Sixty Years of Peter Drucker's Essential Writings on Management Peter F. Drucker
- HBR's 10 Must Reads on Entrepreneurship and Startups Reid Hoffman
- The Only Sales Guide You'll Ever Need Anthony Iannarino
- The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Mark Roberge
- Your Next Five Moves: Master the Art of Business Strategy Patrick Bet-David
- Positioning: The Battle For Your Mind Jack Trout
- 22 Immutable Laws of Branding Al Ries
- The Bezos Blueprint: Communication Secrets that Power Amazon's Success Carmine Gallo
- Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales. Mike Weinberg
- Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean Karen Berman
- Management Rev Ed Peter F. Drucker
- Negotiating the Impossible: How to Break Deadlocks and Resolve Ugly Conflicts (without Money or Muscle) Deepak Malhotra
- Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth W. Chan Kim
- From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue (2nd Edition): How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition Jason Lemkin
- HBR's 10 Must Reads on Business Model Innovation Clayton M. Christensen
- The 21 Irrefutable Laws of Leadership 25th Anniversary: Follow Them and People Will Follow You John C. Maxwell
- The E-Myth Revisited: Why Most Small Businesses Don't Work and Michael E. Gerber
- What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
- Oversubscribed: How to Get People Lined Up to Do Business with You (2nd Edition) Daniel Priestley
- INKED: The Ultimate Guide to Powerful Closing and Negotiation Tactics that Unlock YES and Seal the Deal Jeb Blount
- The 22 Immutable Laws of Marketing Jack Trout
- Marketing 4.0: Moving from Traditional to Digital Philip Kotler
- HBR Guide to Your Job Search Harvard Business Review
- Free Prize Inside!: The Next Big Marketing Idea Seth Godin
- Great by Choice: Uncertainty, Chaos, and Luck--Why Some Thrive Despite Them All Jim Collins
- Getting to Yes with Yourself: (and Other Worthy Opponents) William Ury
- The Little Red Book of Selling: 12.5 Principles of Sales Greatness Jeffrey Gitomer
- HBR at 100: The Most Influential and Innovative Articles from Harvard Business Review's First Century Harvard Business Review
- Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers Geoffrey A. Moore
- The Go-Giver: A Little Story About a Powerful Business Idea John Mann
- The Great CEO Within: The Tactical Guide to Company Building Alex MacCaw
- Venture Deals, 4th Edition: Be Smarter than Your Lawyer and Venture Capitalist Brad Feld
- How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs Guy Raz
- HBR's 10 Must Reads 2019: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Now What?" by Joan C. Williams and Suzanne Lebsock) (HBR's 10 Must Reads) Thomas H. Davenport
- Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Ryan Holiday
- Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Dave Peterson
- How the Mighty Fall: And Why Some Companies Never Give In Jim Collins
- What You Do Is Who You Are: How to Create Your Business Culture Ben Horowitz
- Side Hustle: Build a Side Business and Make Extra Money – Without Quitting Your Day Job Chris Guillebeau
- Sales Differentiation: 19 Powerful Strategies to Win More Deals at the Prices You Want Lee B. Salz
- Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell Jonathan Rosenberg
- Turning the Flywheel: A Monograph to Accompany Good to Great Jim Collins
- Burn the Boats: Toss Plan B Overboard and Unleash Your Full Potential Matt Higgins
- Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game Walker Deibel
- Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers Raja Rajamannar
- The Automatic Customer: Creating a Subscription Business in Any Industry John Warrillow
- Ready, Fire, Aim: Zero to $100 Million in No Time Flat Michael Masterson
- Five Stars: The Communication Secrets to Get From Good to Great Carmine Gallo
- The Influential Product Manager: How to Lead and Launch Successful Technology Products Ken Sandy
- Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Donald Miller
- Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs Michael A. Cusumano
- Differentiate or Die: Survival in Our Era of Killer Competition Jack Trout
- R.E.D. Marketing: The Three Ingredients of Leading Brands Ken Muench
- Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Gary Vaynerchuk
- The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Chet Holmes
- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed Tilman Fertitta
- Winning Jack Welch
- Bargaining with the Devil: When to Negotiate, When to Fight Robert Mnookin
- Running Lean, 2nd Edition: Iterate from Plan A to a Plan That Works Ash Maurya
- The Heart of Business: Leadership Principles for the Next Era of Capitalism Hubert Joly
- The Five Most Important Questions: You Will Ever Ask About Your Organization Peter F. Drucker
- CaShvertising: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone Drew Eric Whitman
- Bargaining for Advantage: Negotiation Strategies for Reasonable People G. Richard Shell
- Consulting Essentials: The Art and Science of People, Facts, and Frameworks Jeff Kavanaugh
- The E-Myth Enterprise: How to Turn A Great Idea Into a Thriving Business Michael E. Gerber
- Harry Potter y la piedra filosofal J.K. Rowling
4.8 - Por si un día volvemos María Dueñas4.6
- Harry Potter y la cámara secreta J.K. Rowling4.8
- Harry Potter y el prisionero de Azkaban J.K. Rowling4.9
- Los secretos de la mente millonaria T. Harv Eker4.3
- Perras de reserva Dahlia de la Cerda4.5
- Harry Potter y la Orden del Fénix J.K. Rowling4.8
- Emma bajo el cielo de Omán Jean Reno3.5
- El Cuervo: Sonido 3D Edgar Alan Poe4.3
- Harry Potter y el cáliz de fuego J.K. Rowling4.9
- Harry Potter y el misterio del príncipe J.K. Rowling4.9
- Lo Que Piensas, Lo Creas: El poder invisible de tus palabras, tu mente y tu energía para transformar tu realidad desde adentro Tus Decretos4.7
- Harry Potter y las Reliquias de la Muerte J.K. Rowling4.9
- Fabricación Ricardo Raphael4.6
- Como ser un imán para las personas Marc Reklau4.4
Explora nuevos mundos
Más de 1 millón de títulos
Modo sin conexión
Kids Mode
Cancela en cualquier momento
Más popular
Unlimited
Escucha y lee sin límites.
CLP 7990 /mes
Escucha y lee los títulos que quieras
Modo sin conexión + Kids Mode
Cancela en cualquier momento
Enlaces importantes
Idioma y región
Español
Chile
