Ep48. OpenAI’s Sora Text-to-Video Model: Beta Tester Nik Kleverov Shares His Experience as a Creative Director and Agency Owner

With the golden ticket to test out OpenAI’s Sora, Nik Kleverov joins Creativity Squared to discuss his experience with the text-to-video model and the childlike creativity it unleashed in him. Nik is not only an Emmy-grade storyteller but is also an immigrant and the son of a nonconformist artist who the Soviet government persecuted. Nik’s life story and varied experiences inform his diverse approach to creative work, from exploratory use of A.I. within storytelling to design-led title sequence work, and live-action commercials. He’s won numerous advertising and creative industry awards as a creative director. As an entrepreneur and executive, he has started and operated successful and innovative business enterprises, including Native Foreign. He’s the Co-founder and Chief Creative Officer at the women-owned creative agency-production company hybrid based in LA that’s worked with OpenAI on different projects. Nik worked with Creativity Squared guest Chad Nelson, who’s now an OpenAI Creative Specialist, on the short film called “Critterz.” This groundbreaking film is the first-ever animated short that’s 100% designed using A.I. visuals with DALL·E. Today, you’ll hear Nik’s experience working with Sora in addition to other text-to-video tools. Nik’s perspective is informed by working with clients on brand commercials, as a filmmaker, and on a team creating original IP. Nik also shares an agency owner’s perspective, discussing why Native Foreign is going all-in as next gen creatives and establishing an A.I. labs division within the agency. Tune in to hear about one of Nik’s creative projects he got out of his vault to bring to life and how it will evolve as genAI video does as well. He dives into the creative process, the ever-changing A.I. landscape, and the paradigm shift underway in the advertising industry. Artists need to be part of the development of A.I. tools and this is your chance to hear what Nik is sharing with OpenAI related to Sora. How you can stay ahead of the curve with A.I. and storytelling? Listen in to find out! EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep48-nik-kleverov-openais-sora-text-to-video-model/ JOIN CREATIVITY SQUARED Sign up for our free weekly newsletter: https://creativitysquared.com/newsletter Become a premium member: https://creativitysquared.com/supporters SUBSCRIBE Subscribe on your favorite podcast platform: https://creativitysquared.com Subscribe for more videos: https://youtube.com/@creativity_squared/?sub_confirmation=1 CONNECT with C^2 https://instagram.com/creativitysquaredpodcast https://facebook.com/CreativitySquaredPodcast https://giphy.com/channel/CreativitySquared https://tumblr.com/blog/creativitysquared https://tiktok.com/@creativitysquaredpodcast #CreativitySquared CONNECT with Helen Todd, the human behind C^2 https://instagram.com/helenstravels https://twitter.com/helenstravels https://linkedin.com/in/helentodd https://pinterest.com/helentodd Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations. This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com. Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com.