The Vibes-Based Pricing of "Pro" AI Software

The Vibes-Based Pricing of "Pro" AI Software

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      352
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      7 ago 2025
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AI chatbot premium subscriptions like ChatGPT Pro and Claude Max currently cost around $200, but it’s not entirely clear why. Lauren and Mike speak with WIRED’s Reece Rogers to find out what’s behind these models that AI companies bill as their most powerful, and whether they could become a staple in our future.

Live show tickets at: https://www.kqed.org/event/5459

Articles mentioned in this episode:

Seriously, Why Do Some AI Chatbot Subscriptions Cost More Than $200? | WIRED • Cheap AI Tools May Come at a Big Long-Term Cost | WIRED •

Join WIRED’s best and brightest on Uncanny Valley as they dissect the collision of tech, politics, finance, and business, from Alexis Ohanian's newest tech venture to the effects of inaccurate information from artificial intelligence (AI) chatbots on social protests.

Learn about your ad choices: dovetail.prx.org/ad-choices


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