Building Authentic Communities in the Digital Age with Kudzi Chikumbu

From accountant to TikTok executive to "Sir Candle Man," Kudzi shares his insights on authentic content creation and the evolving creator economy. In this episode, we sit down with Kudzi Chikumbu, former Global Head of Creator Marketing at TikTok turned creator, investor and advisor who helped shape the platform's early creator partnerships and brought it into modern awareness. Kudzi shares his unique journey from Zimbabwe to Silicon Valley and from accounting to becoming an influential voice in the creator economy. The conversation spans everything from the evolution of social media platforms to specific strategies for aspiring creators and Kudzi’s love for a good candle! Links mentioned from the podcast:

Kudzi’s Twitter

Kudzi’s TikTok

Sir Candle Man’s TikTok

Watch this episode on video:

YouTube

CoinDesk

Follow us on Twitter:

Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

From our sponsor: In Chinese, belief means trust. For 10 years, Consensus has united those who believe in building a new internet where everyone has value. Join us at Consensus Hong Kong February 18 - 20, 2025 where belief becomes real. Connect with global leaders, innovators, and investors shaping the future of Web3, and experience the power of collaboration at the industry's most influential event. Register now: https://go.coindesk.com/3BeigBq

- "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.