Collaborating With Communities, Featuring Shannon Snow of World of Women and Tatiana Lupart of Moët Hennessy

In this episode, we discuss how legacy brands are building and growing in this creator economy and the importance of finding communities that are aligned with their mission. Coming off of a recent collaboration between World of Women and Cloudy Bay Vineyards (LVMH) in Lisbon, Shannon and Tatiana share their insights on ideal brand partnerships, previous executions in Web3 like WoW’s partnership with Nicole Richie’s House of Harlow and the correlation between Web3, socializing and IRL events. Links mentioned from the podcast:

Fewocious Announces Adidas Collab

Guy Fieri and Sammy Hagar Launch Web3 Tequila Loyalty Program

Snoop Dogg Drops New NFTs That Evolve With His Tour

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Tatiana on Twitter

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Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

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