Inside Events and Sponsorship During a Crisis with Chris Baylis - The Sponsorship Collective - Ep 83

Like any crisis, throughout COVID-19, many of you have had to deal with managing events and making decisions on canceling, postponing, or pivoting those events. Further, some of you have events on the horizon where a decision will need to be made soon. Chris Baylis is President and CEO of The Sponsorship Collective but also a founder of the Partnership Conference, held annually in Canada, and which was meant to be held what ended up being right in the middle of the COVID-19 crisis. However, early on, like so many of you, Chris and his business partner for the conference, had to decide whether to cancel, postpone, or pivot. Ultimately, the decision to postpone was made and Chris joins the show to talk, in great detail, about how they came to that decision, worked through all of the elements, and have now gone above and beyond in what they have and will continue to deliver for the partners. Also, joining the show is Daniel Collier-Hill, KORE’s Commercial Director – APAC, who discusses his latest blog, COVID-19: Sponsorship - What's Now And What's Next? Enjoy.

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