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Evergreen Podcasts | Minter Dialogue

With the Minter Dialogue podcast, your host Minter Dial is on a mission to help elevate the debate and insert more meaningfulness into our lives. He gives weekly interviews around leadership, brand strategy and transformation, featuring top business leaders, personalities, entrepreneurs and authors from around the world who are making things happen! This show has had multiple awards and citations over the years, including the #2 Brand Strategy podcast worldwide by Feedspot in 2025 (#1 in the UK), as well as #22 among all Leadership podcasts. It was also listed as a Top 50 leadership podcast by LeadersHum for 2022 and Top 50 Marketing Blog/Podcasts by Linkedin.
Minter Dial is a filmmaker and author of multiple award-winning books, including The Last Ring Home, Futureproof (FT Press), You Lead (Kogan Page) and Heartificial Empathy, 2nd edition (2023). He also hosts The Joy of Padel podcast.
Podcast show notes are on minterdial.com. To rate & review: RateThisPodcast.

Leadership, Brand Strategy & Transformation - Minter Dialogue

I had the pleasure of interviewing Jason Zimmerman, a behavioral economist and strategy expert. We explored the fascinating world of organizational transformation and the challenges companies face in implementing change. Jason shared insights from his experience, including a case study of a 15,000-person transformation that was completed in just 2.5 years.

We discussed the importance of informal networks in organizations and how they can be leveraged to accelerate change. Jason explained the concept of organizational network analysis and how it can identify influential individuals who may not hold formal leadership positions.

We also delved into the psychology of resistance to change, exploring different types of resistance and how to address them. Jason emphasized the need for clarity and control in driving successful transformations.

Throughout our conversation, we touched on the balance between maintaining a clear strategy and being adaptable, the role of trust and credibility in leadership, and the importance of creating meaningful work environments. Jason's insights provided valuable perspectives on navigating the complex world of organizational change and strategy execution.

Decoding Organizational Resistance: Jason Zimmerman's Four Types of Change Barriers (MDE626)

This podcast features a conversation with Miles Spencer, co-founder of Reflekta.AI, a platform that uses artificial intelligence to recreate digital versions of deceased loved ones. Spencer discusses how the technology allows users to interact with these 'elders', sharing personal experiences of reconnecting with his late father. The discussion explores the potential of AI to preserve family legacies, provide emotional comfort, and address society's need for meaningful connections. Spencer also touches on his entrepreneurial background and the evolution of his perspective on value creation.

Key points:

1. Reflekta AI uses photos, audio files, and autobiographical information to create interactive digital representations of deceased individuals.

2. The platform aims to preserve family legacies and values, offering a new way to maintain connections with loved ones who have passed away.

Redefining Legacy: How Reflekta AI is Changing Our Relationship with Death (MDE625)

This podcast features my guest, Julianne Miles, co-founder of Career Returners, discussing the challenges and opportunities for professionals returning to work after a career break. Miles, a chartered psychologist and author, shares insights on rebuilding confidence, redefining personal narratives, and navigating the modern workplace. The discussion covers strategies for both returners and employers, emphasizing the value of diverse perspectives in the workforce.

Key points:

1. Confidence rebuilding involves reconnecting with one's professional identity and taking action rather than just thinking.

2. Employers should recognize the unique skills and experiences returners bring, and provide support structures to ensure their successful integration into the workplace.

Julianne Miles MBE: Transforming Career Breaks into Professional Growth Opportunities (MDE624)

This podcast features Nick Greenhalgh, co-founder of Luca Health, discussing his journey from professional rugby player to entrepreneur. Nick shares insights into Luca Health's innovative approach to concussion management in sports, particularly focusing on schools and grassroots clubs. The conversation covers the challenges of diagnosing concussions, the use of technology in assessment, and the importance of objective data in brain health monitoring. Nick also reflects on the difficulties and rewards of running a mission-driven startup.

Key points:

1. LUCA Health uses smartphone technology to provide objective data for concussion diagnosis and management.

2. The company aims to make concussion diagnosis more accurate and accessible, particularly in school and grassroots sports settings.

Tackling Brain Health: Nick Greenhalgh with Luca Health's Innovative Approach to Concussion Management (MDE623)

This podcast is with Lizzie Asher, a remarkable woman with an inspiring life story. Lizzie shared her journey as an immigrant from Peru, her experiences as a competitive swimmer, and her near-death experience during childbirth. She spoke passionately about the importance of perseverance, the power of the mind, and the value of sports in shaping character.

Lizzie's commitment to making a positive impact on the world was evident throughout our conversation. She discussed her involvement with various charitable organizations, including City Squash and Safe Venice, emphasizing the importance of finding causes that resonate with one's heart.

We also touched on her family's spirits company, Machu Pisco, and her husband Daniel's entrepreneurial ventures. Lizzie's story is one of resilience, determination, and a deep-seated desire to give back to society.

Our conversation ended with a powerful call to action, encouraging listeners to find what they care about and take small steps towards making a difference in the world.

Lizzie Asher: Balancing Entrepreneurship, Motherhood, and Social Responsibility (MDE622)

This podcast features a thought-provoking conversation with guest, John Vervaeke, exploring the concept of meaning in modern life. Vervaeke, a cognitive scientist and philosopher, discusses the 'meaning crisis' - a widespread sense of disconnection and lack of purpose in society. He delves into topics such as the importance of wisdom, the nature of self, and the role of spirituality in addressing this crisis. The dialogue touches on historical perspectives, contemporary challenges, and potential paths forward for individuals and society.

Key points:

1. The need to reconnect with a sense of belonging and mattering in a world that has become increasingly individualistic and disconnected.

2. The importance of facing reality, including our limitations and 'negative' aspects, as part of cultivating genuine meaning and wisdom.

Awakening from the Meaning Crisis: John Vervaeke's Philosophical Journey (MDE621)

This podcast explores leadership challenges in today's complex business environment. Will Linssen, author of "Triple Win Leadership Coaching," discusses the state of leadership, emphasizing that only 5-8% of leaders are considered effective. He delves into the impact of ego on leadership and the importance of humility. Linssen introduces his coaching methodology, focusing on co-creating change with coworkers and building trust. The conversation covers topics such as authenticity, transparency, and the balance between personal and professional aspects in leadership. Linssen also explains his approach to assessing coachability and the paradox of structure creating freedom in coaching.

Key points:

1. Ego is the main obstacle to effective leadership, while humility acts as a catalyst for improvement.

2. Co-creation with coworkers is essential for successful leadership in diverse, international environments.

Triple Win Leadership: Unlocking Potential Through Coaching (MDE620)

Rob Mugglestone, author of "Beyond Marginal Gains," discusses high performance strategies in sports and business. He explores the limitations of traditional marginal gains approaches and introduces his OMIT and ATC models for accelerating improvement. Rob shares insights on prioritizing high-impact changes, distinguishing between optimal and maximal performance, and the importance of resilience in leadership. Using examples from sports and the music industry, he illustrates how unconventional thinking can lead to breakthrough results. The conversation delves into the challenges of fostering high performance cultures while avoiding burnout, and Rob reflects on how writing the book evolved his own views on achieving excellence.

Beyond Marginal Gains: Rob Mugglestone's Quest for High Performance (MDE619)

For this special episode, I sat down with Mykolai Sierga, the founder of Cultural Forces, a Ukrainian organization using art and culture to address wartime challenges. We explore how Mikolai rapidly pivoted from artist to soldier to cultural ambassador after Russia's invasion. He shares insights on masculinity in crisis, the power of storytelling in war, and using music to bridge divides. We discuss Cultural Forces' innovative approach to maintaining support for Ukraine internationally, including performances at NATO and Cannes. Mykolai offers a unique perspective on the transformative impact of war and the vital role of culture in shaping societal values and political landscapes.

Cultural Forces with Mykolai Sierga: Ukraine's Secret Weapon in International Relations (MDE618)

In this episode, I sit down with Pete Steege, author and expert on helping accidental CEOs uncover meaning and lead with purpose. We explore the concept of radical clarity and how it reveals true business meaning. Pete shares insights on his CMP framework (Clarity, Meaning, Purpose) and discusses why meaning is essential for business success. We delve into the challenges faced by accidental CEOs, the importance of shared meaning, and how to take calculated risks. Pete offers valuable advice on finding your company's truth and standing out in the market. We also touch on the unbounded potential of meaning and how leaders can evolve by making room for it in their lives and businesses.

Pete Steege: Transforming Accidental CEOs into Purposeful Leaders (MDE617)

Here is a Boxing Day interview with Jonathan Salem Baskin, global brand strategist and reputed author, blogger and speaker on branding. In this interview, we look at the bigger lessons for marketers from 2010 and what lies ahead for brands. We discuss the differences between marketing in Europe versus the US as well as the challenges for building international brands. Plus, Jonathan talks about his strategy for keeping "out of the box."
Support the show (https://www.patreon.com/minterdial)

MDE #7: Interview with Jonathan Salem Baskin, Global Brand Strategist

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