Byron Sharp: “Highly restrictive targets are a fantastic way to shrink brands.”

Byron Sharp: “Highly restrictive targets are a fantastic way to shrink brands.”

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Episodio
69 of 112
Duración
38min
Idioma
Inglés
Formato
Categoría
Economía y negocios

Although Byron Sharp grew up on a sheep farm, he’s spent his career defying herd mentality. As Director of the Ehrenberg-Bass Institute for Marketing Science, Byron has debunked marketing conventions and helped brands stick to what works. Along the way, he wrote the seminal book “How Brands Grow,” which you can find on any CMO’s desk who is worth their salt. In today’s special episode of Math & Magic, Bob shares the mic with iHeart’s CMO Gayle Troberman for a conversation with Byron on the marketing strategies backed by science.

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