Sir Martin Sorrell: “Good people are by nature difficult”

Sir Martin Sorrell: “Good people are by nature difficult”

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Episodio
53 of 112
Duración
34min
Idioma
Inglés
Formato
Categoría
Economía y negocios

Any good student of advertising and marketing should know Sir Martin Sorrell’s name! From his rising to star status as Saatchi & Saatchi’s CFO, to his building and shaping of WPP— growing it from a shopping cart maker to the world’s largest advertising holding company, Sir Martin is as well known for his legendary insights as his headstrong opinions. Listen as he and Bob discuss why you need to employ dissenters, how his father’s drive and work ethic shaped his career, and how a sabotaged memo almost prevented him from working with David Ogilvy.

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