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Amy Porterfield

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

Online Marketing Made Easy with Amy Porterfield

How to Do Less and Earn More 

Sometimes the fastest way to grow your business isn’t about adding more — it’s about letting go. In this episode, I’m outlining the five specific things I quit that unlocked my path to sustainable seven-figure growth. Each quit felt uncomfortable in the moment, but it was exactly what I needed to step into my CEO role and finally scale with confidence.

If you’ve ever felt maxed out, stuck in the weeds, or afraid to let go of something that feels “safe,” this episode will show you what’s possible when you choose to quit with intention.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Doing It All Yourself Keeps You Stuck — Growth only happened once I stopped wearing every hat and started leading my team of contractors like a true CEO.

2️⃣ Data > Gut Decisions — Tracking my numbers (instead of avoiding them) gave me the clarity and confidence to simplify my offers and scale smarter.

3️⃣ Repeatable Systems Create Freedom — When I stopped starting from scratch and built repeatable, scalable systems, I gained momentum, peace of mind, and a reputation that fueled my business growth.

RESOURCES MENTIONED IN THIS EPISODE:

If you're around that $500K mark or even a little bit more, but you haven't yet had your first million dollar year, then I want you to check out The Milly Club. To be the first to know when the next cohort opens, go to amyporterfield.com/millywaitlist! 

Michael Stelzner: @stelzner

Social Media Examiner: socialmediaexaminer.com

Marie Forleo: @marieforleo 

James Wedmore: @jameswedmore 

Jasmine Star: @jasminestar 

Laura Belgray: @laurabelgray 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

5 Things I Quit to Hit My First Million

The Part of Course Creation No One Talks About (And Why You Need to Start Anyway)

Ever think that a messy first course and a few failed launches could eventually lead to your signature program? In this episode, I’m taking you behind the scenes of my journey with digital courses—from my very first $267 launch to creating Digital Course Academy—and showing you how every single step (even the missteps) led me to finding and perfecting the offer I’ve become known for.

You’ll hear about the pivotal stages of my business: partnering with Lewis Howes, experimenting with memberships, and eventually combining my most successful programs into what is now Digital Course Academy. Each step taught me something new about confidence, listening to my audience, and taking action from feedback.

Finally, I’ll walk you through how courses are evolving in 2025. Students are looking for accountability, community, live coaching, and the personal stories only you can share. You’ll leave this episode with practical insights for shaping your own program and a reminder that every decision, even the messy ones, brings you closer to the course you’re meant to create.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Action creates clarity – You won’t know your best course idea until you start. Each attempt reveals what works, what doesn’t, and where to go next.

2️⃣ Audience feedback is your compass – When you listen closely to what people need next, you’ll uncover the clues that lead to your most profitable and aligned offer.

3️⃣ Courses require more than just content – Transformation comes from live coaching, accountability, and sharing your personal stories. These are the elements that set your course apart in 2025.

RESOURCES MENTIONED IN THIS EPISODE:

Visit amyporterfield.com/dca for all the details on the Digital Course Academy Experience. You can find exclusive bonuses, payment plans, and scholarship opportunities on that page! 

Check out formwise.ai

Listen to How I Built This with Guy Raz - one of my favorite podcasts! 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

The Brutally Honest Evolution of My Courses

Your Fear Of Wasting Time And Money In Course Creation Is Costing You (+ A Hack To Fix It Fast)

If you’ve been sitting on a course idea for months (even years), telling yourself you’ll do it “someday,” chances are fear is in the driver’s seat. Maybe you’re worried it will take too much time, cost too much money, or flop without the perfect polish. I know those fears all too well, because I’ve made expensive mistakes myself… including one that cost me $20,000. But looking back, those so-called mistakes became the lessons that built my confidence and gave me the stories, strategies, and success I have today.

In this episode, I walk you through the mindset shift that changed everything for me when I felt frozen by fear. You’ll hear a powerful tool I learned from my friend Jill Stanton called “Capture, Cancel, Correct,” which stops negative thoughts before they derail you. I also share why keeping your first course simple is actually your secret weapon to keeping costs down, and how to tap into what you already know instead of starting from scratch.

Plus, you’ll hear inspiring stories from my students who launched without all the bells and whistles, validated their ideas, and built profitable businesses step by step. By the end of this episode, you’ll see that the only real waste of time and money is doing nothing, pushing your launch, and delaying compounding revenue.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ A proven way to stop fear in its tracks – The “Capture, Cancel, Correct” method gives you a practical tool to recognize limiting thoughts, shut them down, and choose a more empowering belief that keeps you moving forward.

2️⃣ Why simple beats perfect every time – Your first course doesn’t need to be polished to succeed. A streamlined, minimal viable course gets you into action faster, helps you earn revenue sooner, and gives you real student feedback to improve with each launch.

3️⃣ You already have everything you need to get started – You’re not starting with a blank page. The steps, strategies, and advice you’ve been sharing with clients, friends, or your community can be packaged into a clear, repeatable framework that becomes a long-term business asset.

RESOURCES MENTIONED IN THIS EPISODE:

Join my FREE Masterclass: The New & Better Way To Create And Sell A Profitable Digital Course In 2025 → amyporterfield.com/masterclass

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

I Wasted $20,000 (Here’s the Lesson I Still Use Today)

What 6 Top Course Creators Would Do If They Were Launching Today 

What if you could pull up a chair to a private mastermind with online business leaders and hear exactly what they’d do if they were creating and launching a digital course today? Well, you’re in luck, my friend! In this episode, you’ll get insights from my most trusted entrepreneurial friends — the ones I’d personally call for advice — on how to build a course that sells in 2025 and beyond.

Stu McLaren, Jenna Kutcher, Cathy Heller, Pete Vargas, Susie Moore, and Hadar Shemesh are sharing what they’d do differently if they were starting a course from scratch. From quick-win courses to validating your idea and leveraging storytelling, this is your playbook for creating courses that will attract your ideal audience. 

Whether you’re about to launch your very first course or you’re looking to refine an established program, these highlights will help you see what’s possible and give you tangible strategies to implement immediately.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Quick wins are the new power move – Instead of overwhelming students with extra content, focus on solving one clear problem fast. Small wins build trust, momentum, and long-term loyalty.

2️⃣ Your humanity is your biggest asset – Today’s students are craving connection. Showing up authentically (quirks and all!) is what makes your course stand out in a crowded market.

3️⃣ Your story is your credibility – You don’t need endless certifications to succeed. The journey you’ve lived is enough to teach, inspire, and position you as the guide who can lead others to results.

RESOURCES MENTIONED IN THIS EPISODE:

Join me for Course Competent, my live, one-time-only bootcamp! For just $47, you can validate your course idea before you spend weeks creating it and start growing your audience as you build. We start on September 11, so head to amyporterfield.com/bootcamp to sign up today! 

If you’re looking for personalized support and a thriving digital course creator community, Digital Course Academy is made for you! Head to amyporterfield.com/enroll to join now! 

More from Stu McLaren 

More from Jenna Kutcher 

More from Cathy Heller 

More from Pete Vargas 

More from Susie Moore 

More from Hadar Shemesh 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Launch Diaries: AI, Trends & The Truth About Selling Courses in 2025

The Launch Strategies That Actually Work In Today’s Trust-Recession Market

In this episode, I’m joined by Emily Hirsh, CEO of Embodied Marketing, to uncover the strategies that are actually working in today’s digital course landscape.

We’re no longer in the early days when a course could succeed just by sharing information. Today’s buyers are overloaded, skeptical, and more selective than ever. What’s winning? Messaging with an emotional connection. And launch strategies that are both smart and sustainable.

Emily and I dig into the biggest mistakes course creators are making right now, why launches underperform, and how to shift your strategy to cut through the noise. You’ll walk away with practical, actionable steps you can apply immediately — whether you’re launching for the first time or reworking a course that hasn’t hit its stride yet.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Messaging is your greatest competitive advantage – Most less-than-sucessful launches come down to surface-level copy. When your words reflect the real pain, frustrations, and desires of your audience, you stand out in a crowded market.

2️⃣ Your course doesn’t need more content, it needs a clearer path – Buyers don’t want to sift through hours of information. They want transformation, delivered in the simplest, fastest way possible.

3️⃣ Warm buyers convert best – A lead magnet followed by a low-ticket offer before the webinar builds trust, offsets ad costs, and creates higher-quality leads that are ready to buy.

RESOURCES MENTIONED IN THIS EPISODE:

It’s not course creation that eats up your time and money.

It’s guessing your way through it.

For just $47, I’ll show you exactly how to choose and structure your offer, and how to validate it before you ever spend months building something that may not sell inside of my LIVE Bootcamp, Course Confident. 

And here’s the best part: you won’t be doing it alone. You’ll have the support of me, my team, a community of other course creators, and an AI assistant I personally trained to guide you step by step, so you’re never stuck wondering what’s next or if you’re doing it right.

Think of it as a small investment of time now that saves you months of frustration (and thousands of dollars) later.

👉 Ready to finally create your course with confidence? [Register for Course Confident here.]

MORE FROM EMILY 

Follow Emily on Instagram @emilyhirsh 

Subscribe to Embodied CEO 

Learn more about Embodied Marketing

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Why Most Course Launches Fail (and How to Fix Yours)

The “Old Way” Of Creating Digital Courses Doesn’t Work. Here’s What’s Replacing It

If someone told you digital courses are dead, I get it. I've heard that too. But here’s the truth: the old way of creating digital courses? Yeah, that’s done. But the new way is more powerful, more profitable, and honestly...way more fun! 

In this episode, I’m breaking down the shift I’m seeing in the digital course world and sharing why I’m so excited about it. With AI tools everywhere and information at everyone’s fingertips, your audience doesn’t need more content. They need you. Your voice, your story, your guidance.

I’ll walk you through exactly what it looks like to create a course that actually improves lives (and yes, makes you money in the process), how to use AI as a tool without losing your magic, and why your point of view is the most valuable asset in your business.

If you’ve been sitting on a course idea or wondering how to make your current one stand out in today’s market, this is the episode you didn’t know you needed.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ People Aren’t Buying Your Course for the Info – Your audience doesn’t want a content dump. They want clarity, a trusted path forward, and someone to help them cut through the noise. (P.S. That’s you!) 

2️⃣ Your Point of View Is the Reason They’ll Choose You Over Anyone Else – The most successful courses are rooted in personal experience and perspective. That’s your edge and no AI tool can replicate it.

3️⃣ AI Is a Tool, Not a Voice – When you lead with your stories and lived experience, AI becomes your assistant, not your replacement. Learn how I use it to sharpen my content, not water it down.

RESOURCES MENTIONED IN THIS EPISODE:

Slow sales? It’s not time to throw in the towel, it’s time to get strategic. Get my free guide, 5 Reasons Your Online Audience Isn't Buying (+ The Template To Fix It), to figure out what missed the mark and exactly how to fix it. 

Hop on the Digital Course Academy waitlist: amyporterfield.com/dcaMy weekly behind-the-scenes newsletter: amyporterfield.com/newsletterDevlin Peck’s e-learning market insights: The eLearning Market Size and Trends in 2025 Ryan Levesque’s Digital Contrarian newsletter: ryanlevesque.net/the-digital-contrarian/ 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

My "Best and Worst" List of Current Digital Course Trends

A Digital Course, an AI Bot, and a Smart Two-Offer Strategy That Works

If you’ve been wondering how AI can create true opportunity in your business, this episode is worth the 36 minutes.

I’m chatting with Becca Harpain, a Digital Course Academy student who didn’t just create a successful digital course, she took things to the next level by launching a custom GPT that serves a different audience and brings in an additional stream of revenue.

What I love most about Becca’s story is that she didn’t overthink it. She got scrappy, listened to her audience, and built something that aligned with her zone of genius. Her AI tool, Custom Codey, isn’t replacing her. It’s amplifying her voice, supporting her audience while she prepares for maternity leave, and keeping her business moving even when she steps away.

If you're building a course or already have one, and you're curious about how AI can elevate your offer, this episode is for you. Becca is an amazing example of what’s possible when you think creatively, take action, and serve your audience in new ways.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You don’t need to bundle everything into one offer – Becca’s offers serve two different audiences. She listened to what people actually needed and met them where they were.

2️⃣ AI can sound like you… when you teach it to – Becca trained her custom GPT with her course content, proprietary processes, and point of view so it delivers answers just like she would.

3️⃣ Done is better than perfect – She launched her AI tool using a Notion page and a buy link, proving you don’t need fancy tech to start. You just need a clear idea and the willingness to get it out there.

RESOURCES MENTIONED IN THIS EPISODE:

What’s standing between you and your next $100k? Head to amyporterfield.com/quiz to take the 3-minute assessment and find your sneaky hidden business bottleneck (+ how to fix!)

Get the six steps that Becca took to create Custom Codey at customcodey.com/amy

Be the first to know about Digital Course Academy - doors open in September! amyporterfield.com/dca 

Check out FormWise.AI 

MORE FROM BECCA 

Sign up to chat with Custom Codey: customcodey.com 

Learn more about Becca’s course: insidethesquare.co 

Follow Becca on Instagram: @thinkinsidethesquare 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

[CASE STUDY] One Custom GPT. 600 Sign Ups. 2 Weeks.

Revenue Not Flowing Like It Used To? Here’s The Fix.

Let’s face it → things in the online space have shifted. Buying behavior has changed, conversions have slowed for many, and the strategies that used to work aren’t landing like they used to. But don’t hit the panic button just yet. In this episode, I’m giving you 7 real, achievable ways to bring in more revenue right now without having to launch something brand new.

These aren’t complicated, start-from-scratch ideas. Instead, they’re foundational focus points that still work, even in a changing market. Whether it’s creating a hyper-specific coaching offer, adding in a simple upsell or downsell, or finally making affiliate links work for you, this episode is all about helping you get scrappy, smart, and profitable.

I also talk about something that might feel counterintuitive… why spending money on yourself might be the most powerful way to unlock untapped revenue. Because sometimes the biggest money-maker is a new skill set or fresh perspective.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Don’t Need a Big Launch, You Just Need to Get Specific – Coaching offers still work beautifully, but they’ve gotta be personal and crystal clear. The more niche and results-driven, the better. 

2️⃣ Small Tweaks = Big Revenue Opportunities – Things like upsells, downsells, and affiliate links can bring in thousands without needing a massive list or marketing overhaul.

3️⃣ Make It More Personal – Whether it's offering concierge calls during a launch or hosting a mini in-person retreat, adding a personal touch builds trust and drives real results.

RESOURCES MENTIONED IN THIS EPISODE:

Did you know your client calls are actually preparing you to create your course? Learn how to mine insights from your client work and turn them into a high-converting digital offer with my FREE training, How to Move from Client Work into Course Sales (Without Starting Over).

Hop on the Digital Course Academy Waitlist – Doors open in September!

Join My Weekly Newsletter – I drop fresh ideas every Tuesday. (P.S. Here's the Cann drink I shared in a recent newsletter!)

My Favorite Tools & Resources

Online Marketing Made Easy - #447: This Sales Strategy Converted at 44% & Now I’m Teaching It To You 

The Amy Porterfield Show - #14: The Bridge Offer Strategy: Your Missing Link to Move Sales 

Chanti Zak - Quiz Strategist 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

7 Ways to Make Money Before the End of the Year

The Future of Your Business Includes AI Agents… And They’re Not as Complicated as You Think

In this episode, I sit down with my longtime friend and AI-savvy entrepreneur, Rick Mulready, to talk about something that's been blowing my mind lately → AI agents.

You’ve heard about ChatGPT, and if you’re an overachiever, you’ve even dabbled in CustomGPTs. But AI agents are the Mac Daddy of them all. Think, responding to data in real time, anticipating your project needs, and making reason-based decisions for you. And the best news? You don’t need to be techie to start using them in your business.

Rick breaks it down in the most approachable way… from what AI agents actually are, to how to start using them today to save time, improve workflows, and scale with less stress. Whether you're a solopreneur or you have a team, this episode will shift the way you think about efficiency and growth.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ AI Agents Aren’t Just Fancy Chatbots, They Can Do the Work for You – AI agents don’t just complete one task. You can give them goals, set parameters, and they’ll take action, like researching, writing, posting, and even responding, without you lifting a finger (after you’ve trained them, of course).

2️⃣ Start Small, But Start Now – You won’t nail it on the first try (and that’s okay!). Rick explains how to begin with simple tasks like social media posts or inbox filtering so you can build confidence and see results fast.

3️⃣ The Right Tool + The Right Workflow = Magic – Tools like Relay.app make it simple to build workflows and integrate AI agents into your business. And when you pair that with ChatGPT and clear context, you’ve got a powerful team member working 24/7.

RESOURCES MENTIONED IN THIS EPISODE:

What’s working in my business? I’ll show you! Snag my free guide explaining the 3 funnels that allow us to build relationships and turn follows into sales, automatically. Then, use the template to weave these 3 funnels into your business, too. Get it for free at amyporterfield.com/funnels 

The AI Playbook is the perfect membership for online business owners ready to integrate AI the smart way. Join us here: amyporterfield.com/rick 

Check out Rick’s go-to app for building AI workflows: Relay.app 

Rick’s video on the end of prompt engineering: Stop Learning Prompt Engineering... Do This Instead 

MORE FROM RICK 

Follow Rick on Instagram @rickmulready

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEWIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

AI on Autopilot with Rick Mulready

Here’s What I Wish I Knew at Each Milestone

If you're sitting at six figures and asking yourself, "What do I need to focus on to grow this business the right way?" — this episode is your roadmap. I’m walking you through what I call the three critical scaling phases: the Foundation Phase at $100K, the Momentum to Millions Phase at $500K, and the Leadership Expansion Phase once you’ve hit $1M.

I break down the exact moves to make at each level, from optimizing your core offer and tightening up your systems, to tracking profit margins and building a team you can trust. You’ll learn how to stop spinning your wheels, make smarter decisions based on real data, and step into the CEO role your business needs from you.

This isn’t about doing more. It’s about doing the right things at the right time—without burning out, losing profit, or feeling like you have to constantly reinvent the wheel.

I’m sharing behind-the-scenes strategies I used to scale my own business and what I teach inside my masterminds and Digital Course Academy. So whether you're trying to stabilize your income, grow with intention, or finally let go of the tasks that are dragging you down, I’ve got you.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Scaling from $100K starts with building a rock-solid foundation – Without a strong foundation, you’ll pay for it later. Learn how to systematize your processes, get clear on your finances, and stop jumping from offer to offer too soon. 

2️⃣ At $500K, focus on financial mastery and the customer journey – Know your numbers, track your profit margins, and design offers that support your audience as they continue to grow with you.

3️⃣ Once you’ve hit $1M, it’s time to lead like a CEO – This is where leadership becomes essential. You’ll need to build a strong team, clarify roles, and step fully into the visionary role so your business doesn’t rely on you for every little decision.

RESOURCES MENTIONED IN THIS EPISODE:

Doubting every move? Stressing over every sentence, margin, and graphic? Take a beat and grab my guide, 3 Mind Games That Keep You Playing Small (And How to Break Free for Good). You’ll learn how to gently get your thoughts in check so you can keep moving forward. 

Digital Course Academy is opening in September! To be the first to know and access all the early bird perks, sign up for the waitlist: amyporterfield.com/dca 

Check out Episode 21, all about business metrics and data: amyporterfield.com/show-notes/21 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Scale Without the Chaos

On this episode of the Online Marketing Made Easy Podcast, I pull back the curtain and give you a peek into the inner workings of my business. I give you the scoop on my team, my favorite tools for building my business, and lessons I've learned as I've built my business.
In this episode, here’s what we’ll cover:

Why I had to fire my clients

The cost of doing what I always wanted to do

The reasons webinars have been so essential in the success of my business

Where almost 100% of my income comes from

How to figure out which opportunities to pursue

The make up of my team, what they do and the number of hours they work

The tools I use for my business on a daily basis

Why moving to better systems results in a mindshift

The importance of mindset and accountability

And so much more!

#18: A Backstage Pass to the Inner Workings of My Business

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