#27: Video Marketing Tips and Tricks with Caleb Wojcik

On this episode of the Online Marketing Made Easy Podcast, we talked all about video creation and editing. I know a few of you instantly felt a little anxious when you read those words, because video is not usually at the top of anyone’s “favorite things to do” list - or at least that's the case for me! I’ve been creating videos ever since I started my online business, but it’s always been a tough thing for me. I don’t particularly like to see myself on video and let’s face it, video is a lot of work - from both the creation and editing sides. And yet video is very important for online marketers, which is why I invited my friend, Caleb Wojcik to be on the show. Caleb promised me that he would give some tips to make video easier, and he delivered on his promise! In this episode, here’s what we’ll cover:

Caleb's progression from screencast videos to using multiple cameras

The best type of video to start with

How your audience determines how polished your videos need to be

How to make videos using PowerPoint or Keynote

How to make video editing faster and less painful

The reason why 60% of the people that Caleb surveyed don't create video

A trick for finding mistakes in the videos you create

The benefits of editing backwards

The sweet spot when it comes to video length

Why you shouldn't put videos that people will pay to see on YouTube

Where to host your videos

And so much more!

Key Takeaways

If you're nervous about creating videos, screencasts are a great way to start.

The best screen recording software is Screenflow for Mac and Camtasia for windows.

It at all possible, when shooting video, sit facing a window.

If natural light isn't available, position lighting directly in front of you, at a 30-45-degree angle. Light shining directly on you, you'll end up with a shadow from the camera on your face.

When using your phone to shoot talking head videos, be sure to use a mic, such as Rode Smartlav to improve sound quality.

DIY videos are fine, especially when they're not being used as part of a paid program. For paid programs, it's better to go pro if possible.

Gear to Check Out Microphones

The Rode Smartlav mic

Heil PR-40

Blue Microphones

Software

Screenflow

Camtasia

Plural Eyes

iMovie

Final Cut Pro X

Adobe Premiere

Teleprompter ikan teleprompter Video Hosting

Wistia

Vimeo

Turnstile

DSLR Cameras

Canon T5i

Canon Rebel

Digital Audio Recorders

Tascam

Zoom H49

Lavalier